TOTAL LICENSING
Garfield
Twentieth Century Fox Licensing
& Merchandising in the UK origi-
Overseas
nally became involved with Garfield at
the time of the release of the first film
through the Fox Theatrical division,
Today, a roster of twenty international
and with a licensing program that ex-
agents represent Garfield around the
tends across key product categories,
world covering territories including
looks forward to continued involve-
Asia, Eastern and Western Europe,
ment with the Garfield brand.
Latin America, the Middle East and
Ravette Publish-
Africa.
ing has been a long
In our quest to
term partner with
see how Garfield
Fox L&M and with
is doing in dif-
Garfield one of their
ferent markets,
first publications,
Total Licensing
they will also be cel-
spoke to some of
ebrating their own
the key agents to
30
th
anniversary this
learn about Gar-
year. Ravette pub-
field activity in
lishes Garfield books
their particularly
in various formats
found Garfield to sell exceptionally
territory.
featuring the comic
well and consistently over the last
strips and this year
three years with no signs of it slow-
will be launching four
ing,” says Mark Swallow, Chairman, Ty
new titles during the
UK Limited.
Summer including Clas-
Carl Lumbard, Senior VP and MD, Fox
sics Volumes 19 & 20, 30
Licensing and Merchandising Europe
Years – The Fun’s Just
added, “Fox Licensing & Merchandis-
Begun and Colour Col-
ing is proud to be associated with this
lection Book 2.
iconic brand in the UK and we con-
Pyramid Posters are
gratulate Garfield and Jim Davis on
another Fox L&M part-
reaching the prestigious milestone of
ner for Garfield, having
the 30
th
anniversary.”
developed a range of
posters, postcards and
BIC in Italy have represented Garfield
badges featuring the
since 1991 and currently have eight-
popular feline favour-
een licensees. According to Claudio
ite feline. Pyramid will
Massari, Director of BIC, the movies
also be launching new
have been highly successful for the
product in 2008, includ-
property in Italy. “In Italy, Garfield was
ing new pin badges set
voiced by Fiorello, a hugely popular
to be available from the
Italian star, and this really helped in
Summer.
the publicity ahead of the films. The
Other UK licensees in-
first movie was great in theatres but
clude Ty, with their range
even better when it was released on
of plush that extends to
DVD – it sold mover 250,000 copies
beanies, buddies, suction
in Italy”.
and character versions
A recently signed license in Italy has
of Garfield. “We have
been Harvest Italia for a wide range
90
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