Summer 2008
•
•
Well, here we are again! An- Climate change, too, was nomic uncertainties. Whilst Grüße
other summer and, of course, cited as an objection. The the economy may be down in
Publisher/Editor
with it comes another Li- carbon footprint of the show one or two territories, with
Francesca Ash
censing International Expo. will increase dramatically as a business that stretches
francesca@totallicensing.com
The difference this year, virtually everybody has to fly into several different coun-
•
•
though, is that this will be the to Vegas. Maybe the organis- tries, the ability to ride out
Sales/Marketing Director
last Licensing Show in New ers should plant a tree for the difficult home market Gr
Jerry Wooldridge
York and, for many, the event every visitor? conditions is increased by
jerry@totallicensing.com
is marked with a degree of But, back to this year’s event doing business in countries
oet
sadness. and, as every year, we have that aren’t going through the
Subscriptions
Saluti
•
Since the announcement was included a comprehensive same turmoil.
Tracy Porter
•
made to move the show to exhibitor preview in this is- Currency fluctuations, which
tracy@totallicensing.com
Las Vegas next year, we at sue. We also have a detailed have played havoc with econ-
ns
Total Licensing have been preview feature about ex- omies, are also stabilised by
Digital Subscriptions
o
bombarded by comments hibitors and their properties doing business in a number
subscriptions@totallicensing.com
and opinions on the move – at the Hong Kong Licensing of different countries, rather
www.totallicensing.com/reg.htm
ti
some positive but the major- Show – an event that has than just in one or two.
•
a
ity, it seems are not so keen grown in recent years and, Clearly, globalisation in the
Contributing Writers
on the idea. this year, encompasses more licensing industry is here to
Becky Ash
ut
Europeans, in particular, seem than 130 exhibitors with a stay and will, undoubtedly,
Laura Ashley-Timms
generally against the move. mix of Asian, European and grow.
Dalia Benbassat
Sal
Most use the trip to New North American companies And the added bonus of
José Donoso
•
York to visit their principals, displaying their properties to this is that, right around the
Morten Geschwendtner
to check out US retail and an expected audience of over world, there is a wealth of
Elias Hofman
to combine the show with 11,000 people over the three material some of which may
George Medina
other meetings. Unfortunate- days. well be ripe for taking into
Caroline Mickler
ly, none of this is easy in Las Not content with Asia and other territories but is as yet
Reyne Rice
Vegas. The savings they could North America, this issue unknown outside its home
•
Charles Riotto
make on hotels will be more also includes a Latin Ameri- country.
Saudaçoes
Gary Saal
than erased by the additional can update with a look at On a different note, if you
travel costs, not to mention some of the home-grown are involved in art and design
TOTAL LICENSING LTD
the time. As you would ex- and international properties licensing, look out for Total
4 Wadhurst Business Park
pect, New Yorkers and oth- that work in the various Latin Licensing’s sister publication,
Faircrouch Lane
ers based on the East Coast American territories. Total Art Licensing, which
Wadhurst, East Sussex
aren’t happy either. Nor are Garfield celebrates his 30
th
will also be at New York and
TN5 6PT, England
many of the art and design birthday this June and our Hong Kong.
Tel: +44 (0) 1892 782220
•
people who see little added- Summer issue carries a ma- The magazine, like the art
•
Fax: +44 (0) 1892 782226
value in being in Las Vegas. jor salute to the cat together and design sector, has grown
www.totallicensing.com
Many that have spoken to us with an interview with his enormously over recent
Hålsning
have already said that they creator, Jim Davis. years and this summer’s issue
© 2008 Total Licensing Ltd
Saludos
will take fewer people to the We’re delighted to report is our biggest ever yet.
Total Licensing is published
event next year. Some, ap- that this issue of Total Licens- No doubt, we will see many
four times each year. • parently won’t attend at all. ing carries advertising from of you in at Licensing Show.
Subscription rates for the Perhaps the most unusual ar- companies in twenty-one Let’s hope the final New York
printed issue per year are
gument we heard, during the countries. show is the best ever!
ar
US $70 • UK £35 • €50.
Bologna Children’s Book Fair, We feel that is an achieve-
was an Italian who told us, ment but, more to the point, Francesca Ash
•
All illustrations are reproduced by
categorically, that he would it just goes to show how glo- Publisher/Editor
permission of their owners.

Printed in England
‘never attend a show held bal this business is now.
in a city that had motorized Taking a business global Jerry Wooldridge
Greetings
gondolas!’ makes sense in times of eco- Director
Subscribe now at www.totallicensing.com/reg.htm
8
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152