TOTAL LICENSING
sector’s most innovative Product De- two retail outlets under the Vincent will bring Mongni to the Hong Kong
ASIA
velopers and Designers with dynamic Van Gogh brand in Beijing and Shang- show this year.
and unique art for use on a myriad of hai airports and the response has Mongni is the star of 2D and 3D ani-
products categories. been overwhelming! A third one is mation, as well as flash and is based on
With an eye constantly on the lookout scheduled to kick off in Hong Kong the culture and art from Jeju – a self-
for fresh and exciting design, Intercon- very soon,” explains Priscilla Wong, governing area of South Korea.
tinental will be featuring several new managing director of Long Wise. Artpq are focussing their efforts on
ranges this year Positioned as a high-end prestigious creating and developing the characters
at the Hong Kong brand, the Vincent Van Gogh brand as well as licensing and merchandising.
Licensing show. has broadened its product range in a Mongni is a female diver and the only
Just in time to new licensed signing. The new range daughter of the Sea God of Turban
celebrate its 40
th
encompasses pens, watches, card Shell Kingdom. Although she is a prin-
anniversary, our holders, sunglasses, and the brand cess, she is unable to swim so is sent to
newest property, has also crossed over with other a diver to learn.
“Elliott Landy’s brand names to offer perfume, ci- The series has an ecological message
Woodstock Vi- gar holder and laptop computer. as Mongni and her friends find a way to
sion”, a collec- “With a significant gap in-between save their kingdom from pollution and
tion of over 100 the top luxury brands and mass- other environment hazards.
p h o t o g r a p h s market brands, the market outlook The character already appears as figu-
from the original for art licensing in Asia is brilliant. rines as well as mobile accessories,.
Woodstock Mu- The Chinese market is very attrac-
sic Festival. This series has already gar- tive as art brands appeal to a large G One (HK) Co, based in Hong
nered several international book deals group of prospective consumers aged Kong, specialize in character and brand
and licenses in several key product creation and, currently have a number
categories. of brands, images and cartoon charac-
“Smoofy and Biboo” is another ters available for licensing. In addi-
new series Intercontinental has tion, the company is involved in
launched this year. This unique product development and gift
property captures children’s’ and premium design.
imaginations as it teaches
them about ecology and con- Singer Asia is responsible for
servation. It is supported by a licensing the Singer name and
series of 4 story books and a trademark to third party licensees
companion DVD. in Asia, including China and in Aus-
Another recent addition to the cata- tralia and New Zealand.
log also focuses on environmental is- At this year’s Hong Kong show, Singer
sues “Snow Buddies by Shelly” is a col-
beween twenty and forty with high
Asia are looking to grow their licens-
lection of illustrations which feature
purchasing power,” continues Wong.
ing program for non-sewing products
arctic animals and the world they live
In addition, Long Wise will look for pro-
either in the form of Pan-Asian licenses
in. Polar bears, penguins, harp seals
spective franchisees and licensees from
or for specific product categories and
and snow leopards help teach chil-
all countries at the Hong Kong show.
territories.
dren about the pressing issue of glo-
“We have set up a very good sys-
Singer Asia are also looking for op-
bal warming. “Snow Buddies by Shelly”
tem to support our distributors
portunities for third party distribution
also has the literary support of two
and franchisees and we will also ex-
in Asian markets where Singer Asia
successful children’s books.
plore new licensees that have new
does not already have its own opera-
Hanadeka Club continues to generate
concepts and designs,” notes Wong.
tions. This can be for sewing products
new interest and product ranges with sourced from SVP – the owner of the
its fish eye photography. With new
Artpg Co Ltd, a Hong Kong company,
Singer trademark – or souced by Sing-
images, animals and themes er Asia.
added biannually, the appeal
of Hanadeka Club is seem- The Partnership, a �K licensing
ingly ever growing. agency specialising in classic life-
style brands, will bring a number
As the Asian master licensee of brands to the Hong Kong show
for Vincent Van Gogh, Long this year.
Wise Inc is expanding its art �n the fashion side, The Partner-
licensing business in the region. ship represent Fashion TV, Janet
“This year we have opened �eger, Laura Ashley, Monsoon and
www.nickelodeon.tv
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