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TOTAL LICENSING
The 45th edition of MIPTV featuring animated properties where shows
Milia 2008 saw a marked upswing in from right around the world were on
new media companies. Both within the offer.
conference program, as well as in the While it is impossible to cover all the
exhibition halls, digital and telecom relevant companies and properties in
companies were more visible than this review, we have picked out some
ever. Among the many deals signed
sions featuring more than 140
of the highlights that we saw from a li-
during the five day event, many in-
speakers, among
censing perspective.
volved both traditional television pro-
them, 10 top execu-
Korea, as always,
gramming, as well as new technologies
tives who came
had a major
such as IPTV, VOD and other Internet
to give their
stand through
platforms.
views on the
KOCCA, the
In all, despite the unusually cold and
latest devel-
Korean Cul-
wet weather this year, MIPTV fea-
opments in
tural Agency
turing Milia 2008 brought together
the industry.
and more
13,360 participants, up from 13,311
These in-
than thirty
in 2007. Some 4,551 companies from
cluded Ri-
K o r e a n
111 countries took part in the market
chard Dick-
p ro d u c e r s
this year, compared with 4,548 com-
son, Senior
and animated
panies from 104 countries in 2007.
Vice President
s h o w c a s e d
In total, there were 528 stands from
Worldwide Mar-
their latest offer-
companies originating from 52 coun-
keting, Media & En-
ings including CLKO
tries and in terms of area covered,
tertainment, Mattel
with Mashimaro
this was the biggest ever event since
Brands; Elisabeth Murdoch, CEO
who has recently
MIPTV began.
& Chairman, Shine Group, and Didier
been signed for representation in Italy
Program buyers were out in force, an
Lombard, CEO & Chairman, France
indication of the continuing competi-
Telecom Group.
tion for content. In fact, the number of
Japanese public broadcaster NHK re-
acquisition executives in Cannes was
ceived the Green World Award 2008
up 16% to 4,422 in 2008 from 3,817
for its commitment to raising public
the previous year.
awareness about the environment
“The major industry trends seen in
over the last 50 years.
2007 have been confirmed in 2008,”
The third edition of ‘Content 360,’ the
commented Paul Johnson, Director
festival aimed at stimulating creation
of Reed MIDEM’s Television Division.
and innovation in the field of inter-
“The 2008 edition of MIPTV featur-
active content and services, was an
ing Milia was notable for the increased
unprecedented success. Ten winners
participation of the new players who
took home awards this year and they
will be key to the future of our indus-
will share €115,000 in prize money to
try, such as digital media and advertis-
develop their projects.
ing.”
From a licensing perspective, MIPTV,
Spread over four days, the market’s
as always, provided a showcase of tel-
conference program included 51 ses-
evision-based properties, particularly
129
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