TOTAL LICENSING
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and Care Bears Baby line extensions, range of HBA products for Procter
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all new Care Bears juniors microsite & Gamble’s Pampers brand, creating
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iheartcarebears.com, launching with environmentally sustainable products
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a free download promotion for back for the World Wildlife Fund, designing
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to school 2008, and new content up- accessories and apparel with Vespa’s
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dates to
www.care-bears.com includ- Italian heritage and design in mind,
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ing games, activities and full episodes and broadening and refining Universal
for free download Studios Consumer Product Group’s
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The Beanstalk Group, exhibiting evergreen properties while maximiz-
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at Licensing Show, has added Johnson ing various theatrical releases.
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Publishing Company, publisher of Eb- CBS Consumer Products is pre-
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ony and Jet, as well as Samsonite to paring for this year’s Licensing Show
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its client roster, and developed new by reaffirming its brand strategy.
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brand extensions for Ford, Purina, and With a classic TV library of over 150
LICENSIN
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Stanley, among other brand and celeb- shows the “We Are TV” maxim will
licensees worldwide across all catego-
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rity clients. serve as the essence of the company’s
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ries and key retailers, more than $2
The Andy Warhol licensing program merchandising initiatives for this com-
billion in retail sales since 2002 and
continues to evolve with the addition ing June.
Care Bears Baby and Care Bears Jun-
CBS continues to develop its strategy
ior brand extensions, the Care Bears
of signing large portfolio deals for its
continue to be one of the most rec-
classic TV series collection, driven this
ognized licensed properties in the
year by numerous shows celebrating
world.
significant milestone anniversaries in
After the debut of an all new animat-
2009: The Twilight Zone (50th), The
ed series, Adventures in Care-A-Lot
Brady Bunch (40th), Happy Days (35th)
on CBS Saturday mornings last Fall,
and Rawhide (50th). The primetime
the Care Bears entertainment con-
hit CSI franchise and the pioneering
tinues to expand with the release of
reality shows The Amazing Race and
several titles from Fox Home Enter-
Survivor will continue to thrive with
tainment, including the recent release
an energized focus on apparel, games,
of Grizzle-y Adventures in February
food and beverage, and live events. In
2008 and the upcoming releases Care
addition, CBS is building momentum
Bears: Ups and Downs and Care Bear
for the legendary Star Trek franchise
Carousel of Dreams a classic content
in preparation for the May 2009 re-
release, both in May, followed by an-
lease of the new Star Trek film.
other classic title in August and a Holi-
Cookie Jar Entertainment will
day gift set in October.
of new and innovative partners such showcase one of their newest proper-
AG Properties continues to expand
as Pepe Jeans, which launched a Euro- ties, Hurray For Huckle! and three of
Care Bears, domestically and inter-
pean apparel and accessories program, their other brands, The Doodlebops,
nationally. They will announce new
and Diane Von Furstenberg, who will Caillou and Spider Riders at this year’s
licensees and new international en-
develop a limited collection of resort Licensing Show International.
tertainment for Care Bears in 2009
and swimwear for early 2009. The in- Inspired by the best-selling children’s
and beyond. Additionally, a Care Bears
ternational Jaguar program
float will appear in the Myer’s Day Pa-
recently launched the new
rade, televised to a national audience
Jaguar Prestige fragrance
in Australia and Care Bears live shows
and licensee Menrad intro-
will be presented in Australia, Singa-
duced a new line of men’s
pore and Indonesia.
and women’s limited edition
At Licensing Show, American Greet-
XF sunglasses. Land Rover
ings Properties will be making a major
bikes have been successful
announcement regarding Care Bears’
in the UK market, and the
master toy partner as well as plans for
brand has also launched a
new entertainment for Fall 2009.
footwear and lifestyle acces-
Additionally for 2008/09, AGP an-
sories collection designed
nounces a collectible Golden Bear
by Alberto del Biondi Indus-
with a DVD; a Pink Power Breast
tria del Design.
Cancer Awareness Care Bear, contin-
Additionally, Beanstalk is
ued expansion of Care Bears Juniors
currently developing a wide
www.nickelodeon.tv
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