TOTAL LICENSING
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O
Syndicate will focus on licensing and merchandis-
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programs for the award-winning kids’ ing programs for
X
TV show SeeMore’s Playhouse, the Discovery Com-
E
conscientious lifestyle brand, Mutts, munications; an-
L
further the reach for the public art nouncements on
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property The Trail of Painted Ponies, American Greet-
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and expand their evergreen favorites ings’ Care Bears;
like Popeye, Betty Boop and Felix the extensions to the
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I
Cat. In addition, King Features has Aquafina brand;
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expanded its property offerings in re- new initiatives fo-
A
cent years into the art arena, and now cused on outdoor
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represents popular author and artist and travel catego-
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Sandra Boynton and Brazilian artist ries for Jeep; and
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Romero Britto. Pepsi women’s ap-
LICENSIN
T
New York City-based King Features parel which will in-
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has developed comprehensive pro- clude sportswear,
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grams for Popeye and Betty Boop over denim, outerwear
The Broad Street Licensing
a number of years. While cultivating and activewear.
Group has announced that it has bro-
new licensing deals for its classic char- Twentieth Century Fox Licensing
kered an exclusive licensing deal for
acters and properties, King Features & Merchandising brings a robust
its client, BIC USA Inc, and NASCAR
is seeking develop extensive licensing lineup of television properties and a
star Dale Earnhardt Jr. for disposable
slate of feature films to Licensing In-
lighters.
ternational 2008.
The licensing deal with BIC Lighters
Starting with its theatrical schedule,
is a continuation of wholesale change
Fox L&M will roll out the red carpet
for Earnhardt Jr., who drives for Hen-
for some of the most-anticipated
drick Motorsports in the #88 Chevro-
films of 2008 including Marley & Me,
let sponsored by Mountain Dew/AMP
and Fox Walden’s City of Ember.
Energy and National Guard.
In 2009, James Cameron’s Avatar and
Universal Studios enters this year’s
the live-action adaptation of the fran-
Licensing Show building upon its
chise Dragonball will be in theatres.
franchises, including The Fast and the
The company will extend two of its
Furious, The Wolfman and Curious
biggest franchises with the third in-
George, and introduces new proper-
stalment of Ice Age and the sequel to
ties poised for future franchise suc-
Night at the Museum.
cess like Land of the Lost and Cirque
Alvin and the Chipmunks is enjoy-
Du Freak.
ing the success of its holiday film and
The studio brings Land of the Lost,
Spring DVD release. On the televi-
to the big screen in July 2009. Also
sion front The Simpsons hits another
slated for Summer 2009, is the return
milestone with the opening of its first
of Universal’s $500 million The Fast
theme park ride at Universal Studios
and the Furious global franchise. Vin
programs for other properties from its in Orlando and Hollywood.
Diesel and Paul Walker reteam for the
roster, relationships which the compa- Licensing programs for Family Guy, 24
final chapter of the franchise built on
ny hopes to begin at Licensing Show. and Prison Break continue their ex-
speed—Fast and Furious.
The Joester Loria Group will un- pansion at retail.
This year’s show will also see the in-
veil four new properties including Both the Fox Sports and Speed brands
troduction of Cirque Du Freak, the
Discovery Communications, Elm- are resonating with fans and retailers
feature film based on the best selling
er’s, X-ACTO, and Pepsi-Cola North alike with product innovations based
children’s book series by Darren Shan.
America for AMP. on the NFL’s Fox Sports Robot and
The Wolfman reclaims the myth of a
The company will also highlight its Digger the auto racing gopher cam
man whose curse transforms him into
global client roster including Chrysler used in NASCAR coverage for the
something inhuman.
LLC for Jeep and Chrysler; American network.
Additionally, Universal’s favourite in-
Greetings for Care Bears; Pepsi-Cola Fox L&M’s representation of the one
quisitive monkey, Curious George,
North America for Pepsi, Mountain of the best selling videogame fran-
continues to capture the imagination
Dew, and Aquafina; Baked Goods Lead- chises of all-time – Halo - will also
of kids ages 2-5, taking home the No. 1
er for Entenmann’s Products and Zippo. continue in 2008 and beyond with a
rating in that age group for more than
Some show highlights will include merchandising program inclusive of
12 consecutive months. With contin-
the launch of integrated licensing apparel, toys and collectibles.
ued support from PBS Kids, the series
www.nickelodeon.tv
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