TOTAL LICENSING
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tive entertainment that promote the series, a new line of toys from Jakks
environment and encourage children Pacific, and an international Burger
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to learn through exploring the world King promotion.
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around them. New products and an- At Licensing Show 2008, Warner
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nouncements will also accompany the Bros. Consumer Products will un-
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other properties in Big Tent’s portfo- veil new initiatives from the world of
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lio. Batman: The Dark Knight, Batman: The
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As the North American licensing Brave and the Bold, Lego Batman: the
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agent for Miffy and Friends, Big Tent Video Game, and the latest products
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has signed on Skechers and Etch- from the classic Batman property.
star for the property, broadening the Additionally, Speed Racer will con-
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brand’s reach into new categories. The tinue to drive the business and fresh
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announcement comes right as Miffy magic will be cast with original pro-
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makes her debut at Hot Topic, where grams for the upcoming Harry Potter
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she will be introduced to the tween and the Half-Blood Prince. WBCP also
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and teen audience, and on the heels of will highlight all-new offerings for The
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deals with Loungefly, Mighty Fine, Inc. Looney Tunes, Tweety, Scooby–Doo
will swing into its third season later and Innovative Designs. and DC Super Heroes.
in 2008. Skechers will distribute Miffy Cali Bits This year, 4Kids will look to
Big Tent continues to have a major shoe charms in department stores, develop extensive licensing
focus on properties such as Domo, footwear specialty stores and Skech- programs for both its all-new,
Discovery Kids, The Wiggles, Miffy ers owned stores beginning in 2008. multi-platform properties as
and Friends, and Crusty well as its well-established
Demons. properties. 4Kids highlights
New to the client ros- will include a focused licens-
ter includes Japanese ing and merchandising
design property chiyo program for the Cha-
chiyo; a U.S. version otic Trading Card
of the award-winning Game, the first
Dutch television se- multi-platform,
ries Nothing a Cake collectible trad-
Can’t Fix; and the all- ing card game; anan n
new original animated expanded licensing
series Geo Cross and program for Cabbage Patch Kids,
Tom Mule. Additionally, commemorating its 25th Anniver-
with a new Buenos Aires office and Etchstar will make several Miffy im- sary in 2008 with the release of a
the recent acquisition of MGM Con- ages available worldwide for the laser commemorative Kid; and the Teenage
sumer Product’s entire portfolio for engraving of electronic items such as Mutant Ninja Turtles marking their
select Latin American countries in- iPods, MP-3 players, cell phones, USB 25th year in 2009 with an ambitious,
cluding Pink Panther, Pink Panther and memory stick, computers, and metal multi-faceted, multi-experiential na-
Pals, MGM logo and Rocky, the Latin dog tags. tionwide schedule of activities.
American territory continues to be an Since its introduction in 1996, Poké- Other activities will include expanded
important focus for a number of Big mon has become one of the most licensing initiatives for the American
Tent’s properties. popular toy and entertainment prop- Kennel Club, the Cat Fanciers Asso-
At Licensing Show 2008, Big Tent will erties in the world. ciation, both nominated for LIMA Best
unveil several new developments for In 2007, Pokémon reached new heights Corporate Brand Programs of the
each of these properties as well as an- as Pokémon Diamond and Pokémon Year honours; the roll-out of the new-
nounce an exciting partnership with a Pearl became the fastest-selling video est entry in the Yu-Gi-Oh! franchise;
leading force in manga animation. games in franchise history, the 10th news on Dinosaur King, the property
They will also focus on further build- season on Cartoon Network saw rat- co-produced by 4Kids and Sega, news
ing Domo into a global retail sensa- ings increases across all markets, and on Viva Piñata, a multi-platform prop-
tion primarily targeted to ‘tweens, the Pokémon Trading Card Game was erty developed alongside Microsoft;
teens and young adults with emphasis the #1 collectible TCG. and expanded licensing initiatives for
on key categories such as video, inter- 2008 will see several new Pokémon Monster Jam and the upcoming pre-
active games, collectibles and publish- video game, TCG and Trading Figure school property (and PBS series) Jim
ing. Three new licensing deals will be Game releases, the U.S. DVD release Henson’s Pajanimals.
announced for Discovery Kids in such of Pokémon: The Rise of Darkrai, the For the first time Target Entertain-
categories as publishing and interac- 11th season of the Pokémon television ment will be attending the Licensing
www.nickelodeon.tv
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