TOTAL LICENSING
NEW ADVENTURES AND NEW ALIENS FOR BEN 10
Ben 10 is Cartoon Network’s action- huge success of the brand even fur- lains. And the talented trio discover
“I am looking forward
adventure animation series in which ther a new chapter in they are not the only teenagers with
to Alien Force. We’ve
the plucky protagonist turns into a the story has been special powers.
had an extremely
choice of 10 alien superheroes using announced. Alien Force (already broadcasting to
positive response to our
his omnipowerful Ominitrix watch. The next se- record audiences in the US) airs in
bedding and
Cartoon Network Enterprises’ (CNE) ries of 26 the UK Q1 2009 and existing Ben 10
housewares products
licensing campaign for the show is an episodes licensees will have the opportu-
since launch in Q4 07
inspired case study in how to get li- is called Al- nity to move on to Alien Force
and see this as a way
censed products to market quickly ien Force and as it rolls out on the channel
to create bring new
and then swiftly build a solid licensing features new in the UK and the rest of
exciting products for
campaign across key categories and adventures EMEA in 2009/10. They will
our fans.”
territories. Now CNE has revealed and new al- be fully supported with a
Andrew Downie,
how the brand will evolve through a iens. Impor- brand new style guide to
Zap Ltd
new series called Alien Force that will tantly, Ben work from and Bandai will
take Ben 10 and its licensing partners Tennyson has launch the first Alien
onto exciting new adventures. turned 15 and in the Force toys to coincide
intervening years with the new series.
we learn that he put CNE will sup-
aside his Ominitrix port all licen-
to concentrate on sees through
his school work. a seamless
But when Grandpa t r a n s i t i o n
Max is abducted, he from Ben
looks to it again and a 10 to Alien
new set of adventures be- Force, deliver-
“We have only recently
gins. In these, he and his cousin Gwen ing an exciting extension to the Ben
launched our Ben 10
have matured (Gwen is now distinctly 10 brand providing new opportuni-
publishing range and
In March 2006 Cartoon Network
foxy and has honed her magical pow- ties for licensees and key partners for
have now had to
launched Ben 10 in the UK and de-
ers) and the two are united with a years to come.
re-print 3 times
veloped fully integrated marketing
former foe who brings his unique set Six to 11 year olds will remain the
already! We are
plans across all of its business areas
of skills to help vanquish the new vil- core audience for the show and Car-
planning our 2008
to deliver extremely successful launch
toon Network integrated marketing
roll-out and are happy
events. This knowledge has enabled
initiatives for Ben 10 will continue. The
hear there are new
CNE to roll-out Ben 10
first Ben 10 feature film, ‘Race
aliens and villains on
effectively and at
Against Time,’ aired in the UK
the way with new
a cracking pace
earlier this year with a glit-
stories and imagery
across the rest of
tering showbiz premiere in
that will keep us going
EMEA. In the UK,
London’s Leicester Square.
way into 2010.”
fifteen licensees
A similar event was held re-
Emma Cairns-
were secured
cently in Paris and further
Smith, Egmont
even before the
premieres will take place in
Books
terrestrial launch
Central Eastern Europe and
on GMTV in Sep-
South Africa.
tember 2007 and
Licensee feedback has so far
that figure has now
been very positive.
doubled to thirty.
For the moment, the CNE
Similarly, terrestrial
team is focused on support-
partners and licensees
ing the impressive list of Ben 10
have followed suit in
licensees in their launch of Ben
other territories and
10 products this year and next.
CNE now have 65 li-
However, interested parties can see
censees on board across
more about how Ben 10 will evolve
the region. This number is set
into Alien Force at the New York Li-
to grow as Ben 10 continues to air.
censing Show in June and Brand Li-
However, in order to elongate the
censing Show in London in October.
50
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152