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TOTAL LICENSING
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IT’S SHOW TIME!
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Industry says farewell to New York...
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social expressions, toys and other cat-
It seems no time at all since the industry assembled in New York
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egories – in Fall 2008.
for Licensing Show. But here we are again only this time it is tinged
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The Walt Disney Studios have been
with a degree of sadness as the 2008 event marks the last one to
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announced as the U.S. distributor of
be held in New York.
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Earth, the first feature-length nature
As everybody knows by now, next year’s Licensing Show will be
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documentary from its new produc-
relocated to Las Vegas. The move has generated heated response
LICENSIN
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tion banner, Disneynature.
– both pro and anti and discussion will no doubt continue on the
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The current roster of partners already
show floor this year.
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on board includes, Planet Toys, Inc.,
Ahead of the move, though, we have this year’s event on which to
American Greetings, Scholastic, Mod-
concentrate. As always, Total Licensing will be there and, to help
ern Publishing, Accessory Network
visitors get a feel for what’s in store, the following pages hopefully
Group, Freeze, SGI Apparel Group, SG
will give a snapshot of just some of the properties attendees can
Footwear, USAOPOLY, International,
expect to see whilst walking the aisles.
The Canadian Group, Mango Leaf, and
Trademarc.
Disney Consumer Products The preschool market will be backed
(DCP) is poised for global growth in by the success of
2008 and beyond supported by enter- Disney Channel’s hit
tainment content from across The preschool shows on
Walt Disney Company including Playhouse Disney, and
Disney Channel Worldwide, Walt the continued growth
Disney Studios and Feature Anima- of Little Einsteins,
tion, Walt Disney Studios Home Mickey Mouse Club-
Entertainment, Disney Publishing house, Handy Manny
Worldwide and Disney Interactive and My Friends Tigger
Studios. & Pooh.
Key growth initiatives in- Finally, the boys and
clude the tween market, film segment has seen
with theatrical releases the recent announce-
of High School Musi- ment of a Cars sequel
cal 3 and the Hannah and the 17th season of Power Rang-
BBC Worldwide and The Joester Loria
Montana movie this fall, ers. Due to be released soon are The
Group are now looking to expand the
Disney Channel Origi- Chronicles of Narnia Prince Caspian
brand into new categories including
nal movies, Camp Rock and The Prince of Persia.
infant, maternity, domestics and home
starring The Jonas Broth- At Licensing Show, BBC Worldwide,
decor.
ers and The Cheetah Girls 3. together with licensing agent The
American Greetings Properties
Initiatives for the girls market will Joester Loria Group, will further de-
(AGP) featured roster will include,
include the Disney Princess, Disney velop the licensing program of Planet
in addition to Care Bears and Straw-
Fairies and Tinker Bell. Earth and expand into new catego-
berry Shortcake; Sushi Pack; Twisted
ries.
Whiskers; Madballs; Holly Hobbie; and
The licensing community has been
Maryoku Yummy.
quick to embrace the Planet Earth
Additionally, the newly launched AG-
brand and the success of the series
KidZone.com is off to a successful
and subsequent DVD release has
start, harbouring free games, activities,
delivered strong retail support and
videos and more for American Greet-
demand for merchandise. With ma-
ings Properties’ brands.
jor mass market retailers -- including
On the heels of last year’s 25
th
anni-
Wal-Mart and ToysRUs – the BBC is
versary celebration of the Care Bears,
developing significant plans to sup-
the brand continues to spread sun-
port the release of new merchandise
shine across the globe. With over 300
www.nickelodeon.tv
– including publishing, games, apparel,
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