TOTAL LICENSING
By Charles M. Riotto,
President
International Licensing
LIMA NOW AND IN THE FUTURE
Industry Merchandisers’
Association (LIMA)
The last several years have seen an looking at ways to enable members start new relationships and extend ex-
www.licensing.org
abundance of changes in business, eco- to spread their property updates and isting ones than by attending the myriad
nomic, technological and social factors news to the industry in a quick and ef- of events LIMA now produces. During
that are having a profound impact on fective way, and a mechanism that will the past twelve months, over 3,000
the licensing industry. It’s common allow members to interact with each members took advantage of network-
during such periods for companies to other through the LIMA website. ing opportunities at LIMA-produced
take a step back to examine how they and sponsored breakfasts, lunches, din-
need to react to these changes in or- Education: We launched the first of ners and receptions in North America,
der to stay relevant to their customers. a series of our series of webinars ear- Europe and Asia.
At LIMA, we understand that we too lier this year and will be rolling out sev-
must constantly examine the programs, eral more in the coming months. We- Member Benefits: All LIMA mem-
services and benefits we are provid- binars allow any member with a com- bers can experience significant savings
ing to our members and the industry, puter and internet access to “attend” through the member disc ounts on
and make changes and improvements these sessions at a very reasonable exhibiting and attending virtually all the
where needed. fee without leaving their office. With most significant licensing trade events
Accordingly, the LIMA Board of Di- out membership becoming increasingly around the world. In many cases, dis-
rectors recently approved a process more international, we felt the webinar counts can actually exceed the total
which will help us create a three-year program will allow us to provide these annual membership fee. In addition,
strategic plan to enable us to upgrade outstanding opportunities to everyone, we will soon be launching a program
existing services and create new ones regardless of geographic location. which will afford LIMA members dis-
to meet the needs of a changing indus- Of course we will be continuing the counts on online shopping at over 50
try. As of this writing, the process has extensive Licensing University pro- leading retailers, and discount pro-
not yet been completed but interviews gram annually during the Licensing grams on health coverages.
with several of our members are help- International Expo, where we offer
ing to bring the future picture into 34 different seminars, workshops and Trade Events: LIMA currently spon-
focus. While we can’t solve the cur- panels tailored to attendees at every sors virtually every major licensing
rent dilemmas of softening economies experience level – from novice to ad- trade event in North America, Europe,
around the world, retail consolidation, vanced. Each session features top ex- Asia, and soon in South America. In
product recalls that have fostered ecutive and licensing leaders sharing addition, we have several affiliations
stricter safety standards and manufac- their experiences in the industry. In with events focusing on prime licensing
turing processes, an expanding number addition, LIMA’s CLS (Certificate of product categories and produce edu-
of ways that consumers can interact Licensing Studies) course is the only cational programs at many of them in
through new media, and the challenges year-long interactive educational pro- order to spread the gospel about the
of trying to grow a brand internation- gram specifically designed to take stu- benefits of licensing and to help guide
ally, we can help by providing some of dents through virtually every key facet those who are new to our industry
the tools that will help our members of our industry. but seek to learn more about how to
cope and succeed. launch an effective licensing program.
Here are some of the areas on which Industry Advocacy: LIMA is com-
LIMA will be focusing in the coming mitted to promoting awareness of I hope to see many of you at the Li-
months and years: the benefits of licensing to the busi- censing International Expo this June
ness, retailing and finance communi- 10-12 in New York. Please stop by
Information: Currently there is a ties. As such, we are making plans to the LIMA booth in the registration
wealth of information on the LIMA initiate a program which will promote area to say hello and to share your
website (www.licensing.org) such as the impact of licensing on growth and thoughts on how LIMA can more ef-
the industry’s most up-to-date data- revenue results of major licensors and fectively serve your licensing inter-
base of companies, products and indi- licensees through a series of business ests. We would be happy to discuss
viduals, statistical data, and an exten- stories. We will also work with our any of our new programs with you
sive calendar of virtually every related members to develop compelling case and, of course, welcome you as a
trade event, but there are many more studies that can be provided to the new member if you are not already
features that are being considered. We media as part of business features. with us.
expect to soon be able to provide ac-
cess to industry reports, related pub- Networking: LIMA networking
For more information
lications and newsletters, technology events are more than just schmoozing.
please visit LIMA at
updates and international trend and The licensing business is all about rela-
www.licensing.org
market reports. In addition, we are tionships, and there is no better way to
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