This page contains a Flash digital edition of a book.
TOTAL LICENSING
A brand 800 years in the making
Very few brands are able to lay claim they operated. With
to 800 years of existence, whilst even finishing touches to
fewer can point to a track record of the new approach
leading edge thinking and discoveries now in place, the
that span that history. The University confirmation of the
of Oxford’s brand is unique - rich in following agents and
heritage yet still contemporary, in- their associated ter-
stantly recognised around the world ritories clearly dem-
for its status, achievements and role in onstrates the new im-
the modern world. petus behind the pro-
The uniqueness of the brand and all gramme: Copyrights
the institutions that it encompasses, Group (for Japan and
including the Bodleian Library, The Australasia); IMG, (for
Ashmolean Museum and The Bo- the UK and Europe);
tanic Gardens, presents world class Interasia (for South
prospects for distinctive and original East Asia); and Stone
licensing. In recent years, the Univer- America (for North
sity has started to develop a licensing America). successful licensing.”
programme and with the announce- The reinvigorated global strategy is The development of the strategy has
ment of a new global network of li- already bearing fruit, with significant culminated in the establishment of
censing agents in key territories and apparel licenses having been executed five core propositions for the brand,
markets, the next stage of expansion or in final stages of negotiation, and a around which the licensing programme
is beginning. wide variety of new category licenses will be developed;
The company behind this expansion, in the pipeline.
Oxford Limited, was established in Chris Evans says “This is an exciting • Distinctive English Classic
1990 and is a wholly owned subsidiary time in Oxford, when we realise the Brand
of the University. It manages the brand potential of our incredibly well rec- • Traditional Sporting
licensing programme, retail and mer- ognised brand, which stands for so Endeavour and ‘Fair Play’
chandising operations and trademark many aspirational values and which • Educational Excellence and
registration and management in all is already proving commercially valu- Cutting-Edge Innovation
commercial classes around the world, able around the world. We are also • Unique University Experience
transferring all profits back to the Uni- using the programme to unlock the • Heritage and Cultural
versity to aid teaching and learning. potential that has been hidden in the Resources
Last year, Oxford Limited welcomed archives and museums of the Uni- Each of the propositions draws upon
Chris Evans to the company as Man- versity. Everywhere you look there key distinctive values that the Univer-
aging Director. During the past twelve are commercially valuable artworks sity embodies.
months, Chris has brought a fresh eye and historic documents, not to men- “We will look to develop each new
and new ideas to the programme and tion incredible expertise, knowledge license to reflect and support at least
his focus clearly rests upon exploiting and passion contained within various one of these propositions in the fu-
the potential of the University of Ox- Departments of the University. This ture” say Chris, “in order to deliver
ford brand around the world. combination is a powerful recipe for consistent, well thought through and
Taking the opportunity to re- high quality licensed products
evaluate the programme upon around the world, and build upon
his arrival, Chris concluded the awareness and strengths that
For information, contact
that to maximise opportunities the brand already enjoys.”
Oxford Limited, Tel:
around the globe it was im- This thinking, combined with a
+ 44 (0)1865 726106,
perative to work with carefully commitment to working closely
email: enquiries@
selected agency partners, who with agency partners, will ensure
oxfordlimited.co.uk
had the ability to understand that the unquestionable potential
and deliver the brand vision, of the University of Oxford brand
tailored to the unique require- is realised over the coming months
ments of each market in which and years.
54
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152
Produced with Yudu - www.yudu.com. Publish online for free with YUDU Freedom - www.yudufreedom.com.