TOTAL LICENSING
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within the company, Bradford Li- panding on the licensing program for and Chapman Entertainment’s Fifi and
censing Associates will uncover its Are You Smarter Than A 5th Grader?, the Flowertots and Roary the Racing
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new look and introduce new Presi- which airs on Fox, and will launch a Car.
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dent, Michelle Minieri at this year’s new consumer products program for Global Icons’ goal is to increase
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Licensing Expo. the new Mark Burnett Productions’ brand awareness and revenue through
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Michelle Minieri has been with Brad- series Jingles, which is set to premiere the establishment of new products,
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ford for the past five years, and af- this summer on CBS. Brand Central distribution channels and revenue
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ter her promotion to President, the will also solicit new partners for its streams. Select clients include Acu-
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Bradford logo was revived to give the client BermanBraun, whose game ra, Build-A-Bear Workshop, Chuck
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company a more modern look. The show, Duel, is now in its second sea- E. Cheese’s, Cold Stone Creamery,
website, too, has been redesigned to son on ABC. Crock-Pot, Duraflame, The Hershey
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reflect this change. Breakthrough Animation, first in- Company, Hollywood, Honda, Honda
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“Coming into 2008 we want the in- troduced to My Big Big Friend in 2006, Motorcycle, Humvee, Igloo, Tonino
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dustry to realize the strength of Brad- is pleased to announce a new licensing Lamborghini, LoJack, Make-A-Wish,
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ford and our team here. With count- program. This will involve bringing on Miso Pretty, Mr. Coffee, Mrs. Fields,
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less years of experience and proven board a major publisher, home video Oster, Spic and Span, Sunbeam, and
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success, we now are boasting fashion and game licensee, then a move into UPS, among others.
forward designs, marketing strategies, softer goods such as bedding, station- Hallmark offers access to one of
and an overall more modern applica- ary, bags, and eventually a line of toys. the largest design, illustration, edito-
tion of our services. We do not keep Headlining Chorion’s portfolio for rial and photography libraries in the
up with the trends; we strive to beat Licensing International is new 3D CGI world. Each year, the company adds
these with our fresh take on the mar- animated children’s television series more than 23,000 new pieces to
ketplace and industry as a whole,” ex- Olivia, based on the award-winning this library.
plains Michelle. books written and illustrated by Ian Hallmark will be offer-
Falconer. The 52 x ing complete studio
11-minute series for services at Licensing
a pre-school audience Show this year includ-
is currently in pro- ing design and
duction with delivery art directing
scheduled for autumn options.
2008. CopCorp
Another key prop- Licensing
erty for Chorion con- will bring
tinues to be The Mr It’s Happy Bunny to
Men Show which has Licensing Show this
CCI Entertainment will announce already secured more than 50 licen- year as the global li-
new properties at Licensing Show. sees in Europe and 27 in the US since censing program con-
Turbo Dogs, Harry and His Bucket Full it launched in October 2007 in cat- tinues to attract indus-
of Dinosaurs, Erky Perky, and Ghost egories including clothing, homewares, try recognition and new inter-
Trackers will be exhibited this year. games and food. national licensees from around
Turbo Dogs is aimed at the 4-8 year The television show has made its de- the world.
old demographic; Harry is aimed at 2- but in the last three months on Car- CopCorp Licensing President Ca-
5 year olds and airs in over 50 coun- toon Network in the US, on France role Postal recently announced a
tries worldwide; Erky Perky is aimed 5 and on Five’s Milkshake! in the UK number of new It’s Happy Bunny
at 6-11 year olds; and Ghost Trackers where it proved to be a top-perform- licensing deals secured by ap-
is aimed at 8-12 year olds. ing show amongst 4-9 year olds in pointed sub-agents in their re-
Brand Central recently announced February and March. spective territories.
key initiatives for this year’s Licens- HIT Entertainment, the creator Trader Srl (Imap Export SpA) has been
ing International Expo. The agency and rights manager of many proper- granted the right to manufacture and
continues to be a destination for ties for kids and young adults, enjoy market a wide range of It’s Happy Bun-
top entertainment and corporate continuing success in building brands ny apparel and accessories -- includ-
brands in the licensing marketplace. At the 2008 show, HIT will focus on ing skirts, blouses, dresses, trousers,
Brand Central recently announced its core properties, including Angelina jeans, bermuda shorts, shorts, over-
the launch of their newest division Ballerina, Barney, Bob the Builder, and alls, shirts, t-shirts, plush, sweatshirts,
which specialises in national Eco & Thomas & Friends, in addition to new sweaters, swimsuits, beach clothes, py-
Wellness brands. and acquired brands, such as Rainbow jamas, underwear, beach slippers, hats,
At the show, Brand Central and client Magic, Aardman Entertainment’s Shaun caps, and bandanas – throughout Italy.
Mark Burnett Productions will be ex- the Sheep and Wallace and Gromit, This deal was secured by CPLG Italia,
www.nickelodeon.tv
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