TOTAL LICENSING
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ties and reinvents clas- tweens accessing its website on a daily
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sics from the studio’s basis and engaging in social network-
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film and TV library, ing friendly expressions.
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at Licensing 2008. For the ever-growing U.S. Hispanic
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MGM Consumer population, ALG brings introduces
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Products will feature Elite Mexican Soccer, a program al-
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new incarnations of ready available in major retailers such
the Pink Panther fran- as Wal-Mart and Target.
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chise in advance of the Marvel Entertainment will show-
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February 2009 theatri- case the breadth of its global licensing/
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cal release of The Pink consumer products business, spotlight-
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Panther 2. The studio ing key initiatives focused on building
Show with a trans-Atlantic team.
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will also unveil a new style guide for integrated licensing programs, includ-
Target will be highlighting a number
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the Legally Blonde franchise in antici- ing major licensing and merchandising
of key properties at the Licensing
LICENSIN
T
pation of the upcoming US cross-city campaign to support the theatrical
Show, including Nutcracker: The Real
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tour of Legally Blonde: The Musical release of X-Men Origins: Wolverine
Story which is scheduled for release
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and the direct-to-video release of Le- (20
th
Century Fox) in 2009. In addi-
in Christmas 2009. Target is especially
gally Blondes, the third instalment of tion, they will unveil a comprehensive
keen to secure toy and interactive
the movie series starring Rebecca and licensing and merchandising initiative
deals along with third party promo-
Camilla Rosso. to support Marvel’s slate of new ani-
tions and retail initiatives, for this
magical movie starring Elle Fanning
and John Turturro.
With over 50 UK licensees now signed
for Fifi and the Flowertots Target is fo-
cussing its attentions on international
expansion and will seek to appoint
new category licensees in Scandinavia,
France and Eastern Europe.
Nerd Corps boys’ action property
Storm Hawks has high ratings on Car-
toon Network and a new terrestrial
carriage deal with broadcaster GMTV.
Target is now looking to sign up a raft
of licensees to accompany Spin Mas-
In addition, MGM Consumer Products mated TV shows launching in 2009 in-
introduces the American Gladiators cluding Wolverine and the X-Men and
franchise and new offerings for the Iron Man: Armored Adventures, both
Stargate legacy. MGM continues to airing on Nicktoons, as well as a new
mine the studio’s significant library to Incredible Hulk series, Hulk: Gamma
develop additional opportunities for Corps, and a newly created property,
classic titles such as Some Like It Hot Super Hero Squad. In addition, they
and Fame, as well as genre-themed li- will continue to support their success-
brary fare such as Soul Cinema and ful classic character licensing business
Midnite Movies. with Spider-Man Classic and put fur-
Access Licensing Group will show- ther emphasis on its brand segmen-
case a portfolio of properties that in- tation strategy aimed at maximizing
cludes Pucca, Gusanito and the four the potential of the Marvel Universe
ter, Sony Home Entertainment, Topps
major Mexican soccer teams. among all audiences. The sub-brands
and Christy’s.
Aimed at juniors, teens and tweens that will be heavily emphasized at the
Also in the UK Harry and his Bucket
Pucca is now coming to North Amer- show will be the Marvel Heroes line
Full of Dinosaurs sees Target seeking
ica. The brand’s premium positioning and brand new targeting to the female
to expand their licensee portfolio in
will be hitting retailers in Fall 08. demographic that will be unveiled at
plush, collectables and bedding.
Gusanito is about to launch in North Licensing Show.
MGM Consumer Products (MGM)
America. The popular brand has After recent internal restructuring
www.nickelodeon.tv
welcomes new entertainment proper-
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