TOTAL LICENSING
by Teamworks srl. boy’s property, Gormiti.
The Carrere Group were Of course MIPCOM in October gen-
actively promoting their erally attracts more of the licensing
Sarah Kay licensing community than MIPTV, helped
program. Apparel fea- by Mipcom Junior which is held
turing the property has recent- alongside the market.
ly launched in H&M stores Unveiling plans for MIPCOM
across Europe and a Sarah during MIPTV, Reed Midem an-
Kay magazine debuted in nounced that Michael Eisner, former
April. Additional prod- CEO of Walt Disney and now the
ucts include back-to- driving force behind on-line con-
school from Alpa tent companies Vuguru and Veoh
which are being will deliver a keynot at the Octo-
sold through Virgin ber event.
stores and Carrere are In his speech, Michael Eisner
expanding the program to will share his vision of a digital
include art and craft prod- entertainment industry that
ucts shortly. brings the consumer, the pro-
Additional Carrere prop- ducer and the distributor closer to-
erties on view included
Amongst the many UK companies at
gether. With his new ventures, Vuguru,
Cotoons which has recent-
MIPTV this year, Aardman attracted
a production and distribution compa-
ly been signed for representation
significant interest following the an-
ny for videos on digital platforms, and
in Korea, together with George of the
nouncement that Disney Channel
Veoh, an Internet TV broadcasting sys-
Jungle who has a video game now in-
have acquired global rights to show
tem, Michael Eisner is aiming to foster
store and a comic book and DVD due
the stop-motion animated series,
innovation, to launch new talents, to
to launch shortly.
Timmy. Programming will begin airing
produce new quality scripted content,
Viz Media’s European office, which
in 2009 on Playhouse Disney channels,
was opened last year, were at MIPTV
together with programming blocks
this year promoting, amongst other
around the world.
properties, Blue Dragon which has
Timmy marks Aardman’s first venture
been highly popular in Europe since
into preschool television and fea-
its debut.
tures the adventures of a 3 year-old
sheep, Timmy, who first appeared in
the award-winning series Shaun the
Sheep.
The 52 x 10 minute episodes of Sean
have now been sold into 150 coun-
tries and has ten licensing agents in
place around the world. In the UK,
there are now ten licensees.
Across the English Channel in France,
and Marathon, as usual, had a major
presence at MIPTV this year. The
company is enlarging its licensing
division and have recently begun
licensing third party prop-
and to distribute short formats sold
erties. The first of these is
direct to the consumer.
Saddle Club with a 26 x 26
“We are delighted to host a visionary
minute live-action series and
leader like Michael Eisner at MIPCOM.
an animated feature to fol-
His 40-year career and past experi-
low.
ence in entertainment content at the
Totally Spies will be the
head of the Walt Disney Company,
subject of a new 52 x 26
in addition to his pioneering work in
minute series next year
digital content production and distri-
and Marathon have also
bution will be one of the highlights
recently signed to product
at MIPCOM this October,” said Paul
a 26 x 26 minute series
Johnson, Director of Television at
featuring Giochi Preziosi’s
Reed MIDEM.
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