TOTAL LICENSING
FULANITOS PROGRAM GROWS
CHICO CHIHUAHUA
With a growing number of Mexican properties emerging, not only
in their local market, but also internationally, Fulanitos, is a Mexican
brand that has achieved popularity in the marketplace.
The brand was created by Mexican artist Gabriela Moad, who began
drawing her characters when she was a nine year old girl. After
graduating from University, she decided to start applying her designs
on greeting cards and stationery products, which she produced and
sold. In 1995, she and her husband, Ramiro Rodriguez, founded a
company that distributes a wide range of products using the brand,
into countries including Spain, Portugal, the USA, Germany and
Puerto Rico. As a result of success in these markets, the Fulanitos
licensing program was launched in 2004 signing licenses with Mexi-
Chico Chihuahua and his friend Pulga debuted
can and International companies in Germany, Greece and Portugal.
on the web this spring and are becoming pop-
Today, Fulanitos is expanding its range of products, through a num-
ular with a growing audience every day. The
ber of new licensing deals in categories like bed linen, notebooks,
website
www.chico-chihuahua.com is based on
apparel, backpacks and publishing.
Chico Chihuahua and his best pal Pulga the flea
who lives in his fur, created by Mexican designer
Blanca Ruiz The property has been in develop-
ment for a year, together with the website which
is available in Spanish and English.
NEW PROPERTIES FOR
ITC IN BRAZIL
ITC have recently signed to represent BKN for
Dork Hunters From Outer Space and Zorro
Generation Z and also now handling Bang On
The Door as one of a handful of new agents.
NICK IN LATIN AMERICA
To date, ITC have already signed three new li-
Nickelodeon report that The Backyardigans is one of the most popular censes.
preschool properties in Latin America. In a recent development, In addition, for the first time, ITC now have a
Nickelodeon report that The Backyardigans’ first ticketed live show in Brazilian master toy licenseee - Gulliver - for
the region kicks off in June this year visiting Argentina, Brazil, Chile, Peru, Zorro Generation Z. The company will produce
Ecuador, Colombia, Paraguay, Central America and Uruguay. a range of action figures, gadgets and vehicles.
Youth entertainment site Neopets is launching consumer product ranges
in Brazil, which is the largest market
FLUFFY GARDENS
for the property outside the US.
Long-time favorite SpongeBob
UK-based Target Entertainment has been sowing
continues to be a high successful
the seeds to build the Fluffy Gardens preschool
property in Latin America connecting
brand in Latin America with the appointment
with audiences across the region.
of two agents to manage the property. PRO
Nickelodeon is getting ready to
Entertainment will act as licensing agent for Brazil
celebrate ten years of SpongeBob in
and Argentina, and CPL (Compania Panamericana
2009. Moving forwards, El Tigre is
de Licencias) will manage the remaining
launching in Latin America. Consumer
territories. Target and its agents are looking to
Products will focus on promotions,
secure licensees for a number of categories, with
stationery, dairy products and snacks
toy, publishing and home entertainment at the
and Fisher-Price report that Dora the
top of the list.
Explorer is their fastest growing brand
throughout the Latin American region.
“Being in such a dynamic industry
where technologies are regularly converging, it is important to stay ahead
of the curve,” said Manuel Torres, Vice President, Nickelodeon and Viacom
Consumer Products Latin America and MTV Networks International. “Our
team focuses on striving to provide innovative, safe and global appeal
products for our diverse audience, while ensuring that the products
www.nickelodeon.tv
remain affordable for the public and true to our brands.”
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