TOTAL LICENSING
Global Brands Group will feature the With their extensive licensing network, Today, the licensing program includes a
ASIA
company’s expanding activity as the Go has built a strong relationship with wide variety of products including plushplush
exclusive, worldwide master licensee international licensors in representing toys, comic books, children’s furniture,furniture,
for FIFA, the world governing body of their blockbuster movies, animations candy, toys, ice-cream,ice-cream, stationery,, partyparty
football, and the organizer of the 2010 and cartoons characters. goods, pvc toys, educational toys, app--
FIFA World Cup in South Africa. �nn Go has organized promotional pro- parel, , school school bags, bags, video video and and audio audio
behalf of FIFA, GBG is set to develop grams with a number of leading mul- products, mobile phone downloaded
a FIFA Consumer Products brand that tinational corporations such Motorola, games and promotionss suchsuch asas
embraces, celebrates and maximises Chevron (Caltex), Colgate, Bossini, 7- those with China China Citic Citic Bank, Bank, China China
the world’s best sports event-based li- Eleven, Coca-Cola and Bossini. Merchants Bank and KFC China. Prod-od-
censing opportunity plus through new In 2003, Go established offices in Tai- ucts cover a wide range of retailers in-
designs and product directions, also wan and China, and have proved their cluding Metros, Metros, Wal-Mart, Wal-Mart, Carrefour, Carrefour,
ability to bring licensing programs into Vanguard, Toys’�’�’�’�’�s, s, Jusco, Jusco, Joint Joint
greater China. Moving forwards, the Publishing and the Commercial Press
company is looking to expand its li- (HK) Limited etc.
censing network and introduce more Intelli-Media have achieved strong tel-
properties into the Asian marketplace. evision broadcasting for the property
covering most big cities - Shanghai, Shanghai,
Top-Insight International Co was Beijing, Guangzhou, Shenzhen and
founded in Taiwan in 1991 primarily Hong Kong.ong. . InIn addition, thethe ChineseChinese
as a media licensing company. TI has government are e supporting ting this this home-
developed from a single-market agency grown property and have allocated it
to one serving many Asian clients in primetime broadcasting slots.
the fields of media, merchandise, event As a result, the viewing figures for
and promotion licensing. Pleasant Goat & Big Big Wolf through
TI has acted as the exclusive Asian 2006 and 2007 rated very highly and, in
agent for Pokemon since 1999, at the terms of production, the series rated
same time, representing a number of No 4 in terms of original Chinese ani-
other animation titles in the Asian re- mation.
gion including Pichi Pichi Pitch, NaNa,
Prince of Tennis, TMNT and Fairy Mus- Thai exhibitor 2:Spot Entertain-
keteers. ment, based in Bangkok, have created
Today, TI is concentrating its efforts in a number of game characters with
position FIFA as a leading, year round,
the creation and marketing of its first Studio Nocturne for the Nintendo DS
heritage and sports lifestyle, fashion-
animation title – The Mon’s (Monkey, game system and, as a result, opened
forward apparel and accessories brand
Monk and the Monsters Go West) is a merchandising division, signing a mo-
worldwide.
an anime based on a famous Chinese bile content licensing deal with Siam-
“We pride ourselves on our global
classical mythological novel known as 2You and Samart-1-Mobile.
approach to licensing and brand man-
Journey to the West. In addition, TI The company will bring Bloody Bunny
agement which consists of creating
has been granted exclusive rights to a to the Hong Kong show this year. The
manufacturing, retail and promotional
newly created set of Japanese charac- property launched on Channel V and
partnerships worldwide, with a par-
ter designs named Mocainu alias Moca 2:Spot have debuted a limited edition
ticular focus on bringing brands to
Dogs, for the Asian region. of Bloody Bunny dolls, complete with
life for consumers through innovative
stories for collectors and fans.
retail development,” said Mark Math-
I n t e l l i - M e d i a
eny, CE� and Co-chairman of Global
(HK) will bring
Brands Group. “We are constantly
Pleasant Goat and
working on new ways to extend each
Big Big Wolf to
of our brands further in the global
Hong Kong this
marketplace.”
year. The propertyproperty
is a well-known
Founded in May 1999, Go Licensing
cartoon which which has has
& Entertainment International
achieved signifi-
Ltd (G�) is a Hong Kong based com-
cant popularityty inin
pany who specializes in the licensing
Mainland China,
and merchandising of cartoon char-
and aa numberumber ofof li-li-
acters, as well as bringing animation
censes have already
and movies into Asia from around the
been developed.
www.nickelodeon.tv
world.
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