TOTAL LICENSING
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chandise at WalMart. In 2009, DIC adventures of four fairytale friends
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will extend the program to all retail- – the ever-curious and resource-
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ers with new partners in categories, ful 6-year-old Whyatt Beanstalk
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such as toys, infant tools & acces- (Jack’s younger brother), Red of
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sories, apparel, publishing and Little Red Riding Hood fame,
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much more. Littlest Pig from The Three Lit-
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Strawberry Shortcake, con- tle Pigs and Princess Pea of the
tinues to evolve as a multi- classic The Princess and The Pea.
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dimensional entertainment As soon as a problem arises, the
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franchise with over 500 friends transform into read-
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licensees around the ing-powered superheroes:
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globe. New projects Alpha Pig with Alphabet
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include the develop- Power, Wonder Red with
successful at retail, and DIC will be-
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ment of an all-new classic Strawber- Word Power, Princess Presto with
gin seeking new partners to expand
LICENSIN
T
ry Shortcake program targeted to Spelling Power, Super Why with the
the line into new categories, including
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tweens, teens and young adults for the Power to Read and Super You with
publishing, interactive, home décor
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specialty, mid-tier and mass markets, the Power to Help. Super Readers
and more.
as well as the first-ever classic infant/ embark on exciting reading adven-
Other properties with announce-
toddler program for the mass market. tures, where they play entertaining in-
ments to be made at Licensing Show
The property continues to expand teractive reading games to overcome
2008 are The Beginner’s Bible, Eloise,
with global popularity. obstacles and save the day.
and Inspector Gadget.
In 2007 DIC launched the merchan- Headlining Aardman’s portfolio
Preziosi Group will announce the
dise program for Horseland, and in for Licensing International is the
opening of Giochi Preziosi USA at Li-
2008, product will continue to rollout new Wallace & Gromit in A Mat-
censing International this year and the
at retailers this year, including toys ter of Loaf and Death. Currently in
acquisition of Flair Leisure Products
(Thinkway Toys), home entertainment production, the plasticine duo’s new
Plc. in UK.
(NCircle), publishing (Harper Col- adventure will be a half-hour spe-
Preziosi Group is preparing to bring
lins), apparel (Jerry Leigh), sleepwear cial for BBC One and Aardman has
key properties to international mar-
(Leeward) and games/puzzles (Press- a full licensing programme in place.
kets, among others, MyLife and Gor-
Another key property for Aardman
miti.
continues to be Shaun the Sheep
MyLife – Another Life in Your Hands is
which began its main merchandising
a girls-only console featuring a whole
launch in autumn 2007 and has already
expandable virtual world.
secured 28 UK licensees, including
Gormiti – The Invincible Lords of Na-
Golden Bear as Master Toy partner
ture is a boys brand, which will, along-
and Egmont as Publishing partner, in
side all of Giochi Preziosi’s brands, be
addition to numerous international
showcased to all potential licensees at
partners. The DVD roll-out for Shaun
the show, with launches to take place
the Sheep also began in September
throughout the year.
2007 with a second DVD released
Decode and Out of the Blue are
in November 2007 and a third DVD
bringing Super Why to Licensing Show
release in March 2008. To date
following the announcement of
over 300,000 units have
a number of following the an-
man Toys), domestics (Franco), bakery been sold and two
nouncement of a number of
(DecoPac) and room décor (York
new licenses signed.
Wallcoverings).
Recent signings in-
DIC continues to represent McDon-
clude Learning
alds as its global brand licensor. The
Curve, Kids Head-
vintage apparel program for McDon-
quarters, Grosse
ald’s is currently available at specialty
& Dunlap and PBS
and mid-tier retailers nationwide, and
Home Video..
DIC plans to expand the program into
The new series fo-
accessories, home décor, gifts/novel-
cuses on the
ties, collectibles and more.
In 2007, DIC launched Cake, with a
one-stop merchandise craft program
from Horizon, available at WalMart
and Kmart. The program has been
www.nickelodeon.tv
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