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TOTAL LICENSING
lenbrander continued, “This is probably
a good opportunity to thank the Paws
MAZAL-TOV
team for the outstanding style guides
that they have provided to their part-
ners over the years and which includes
all the trends at very early stages.”
Yet another long-term partner
is Santex The company produces
trendy and fashion-orientated ap-
parel lines for girls and boys and
Happy Birthday Garfield
have developed Garfield fashion
for Pull and Bear and Stradivarius
from the team at LDI stores around the world. The latest
new line includes cool prints in gold.
2 Raul Wallenberg St.
Saborn is Garfield’s partner for the the
Tel Aviv, 69719
infant market. Based on the Garfield
Baby artwork, they have developed a
Israel
cute infant apparel line.
Bringing the story up to date, a brand
new Garfield partner is United License
Company, one of the biggest footwear
players in the European market.
In time for the 30
th
Anniversary,
United License Company are devel-
oping a Garfield footwear line includ-
ing fashion slippers which will hit the
rently we are in advanced conversa- ent types of calendars, date books,
German markets shortly through
tions to extend the publishing pro- mini-calendars, postcard-calendars,
the biggest footwear retailers in
gram in Germany, Austria and Swit- bookmark-calendars and for the 25th
Germany, Austria and Switzerland.
zerland with many additional titles.” Garfield anniversary we printed a
Moving forwards, Copyright Promo-
Garfield and Heye special edition called “Garfield clas-
tions Germany are targeting a number
Verlag in Germa- sic”. Throughout all these years we
of new product areas including frozen
ny have the long- have always appreciated the great
Italian food (lasagne and pizza) to-
est relationship in good co-operation between our-
gether with shaped salty snacks and
German speaking selves, the licensor and the agent.”
petfood.
territories. The United Labels is a long-term successful
Kolenbrander continued, “We would
1987 calendar partner of Garfield. Beside the appar-
like to add our congratulations to
program was the el and accessories items which have
Garfield, our friends at Paws and es-
first in the Ger- been marketed by United Labels over
pecially to Jim Davis. We are honoured
man market and the last two years, they are currently
and proud to work for this fantastic
since then over developing a
twenty calendar complete new
years have been gift line includ-
successfully ex- ing breakfast
ecuted. sets, bowls,
Claudia Knauss jumbo cups,
of Heye Verlag wall clocks and
said, “During the alarm clocks.
80s and early 90s Tex-Ass, an-
Garfield was ab- other long-
solutely hot and term partner
we had excellent fulfills the
calendar sales. needs of the
During that time, fashion- orien-
the brand has tated Garfield
become an es- target group
tablished classic. with great ap-
Over the years parel designs.
we had differ- As Gerold Ko-
94
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