TOTAL LICENSING
tionery for the Nordic countries EM.TV & Wavery became Paws’ ex-
and Eastern Europe. IP Prozo- clusive agent for Benelux in the year
rov distributes the Sky Unicorn that Jim Davis bought back his rights
school bags and shoe bags in Rus- from United Media. At the time there
sia. Kazall distributes plush prod- was one licensee, Peter Loeb’s compa-
ucts in Scandinavia. Daisyland pro- ny Interstat who produced a back-to-
duces Garfield confectionery for school range of products and greet-
Hungary, the Czech Republic and
Slovenia. Global Express distrib-
utes Garfield toys in Hungary and
the Czech and Slovak Republics.
Finally, Garfield interactive
games (PS2, PSP, Nintendo
DS, GBA, Xbox & PC)
of August 2007, the DVD had sold ap- featuring both classic
prox. 350.000 copies in Nordic coun- and movie art are developed
tries alone. The CGI animated direct- and distributed by KE Media/
to-DVD movie Garfield Gets Real film GameFactory. The games are
is currently being released in Plus Li- reportedly selling very well
cens’ territories. Channel One Russia throughout Europe and the
has purchased 121 half-hours of the US.
Garfield & Friends animated series
and it is currently aired 2-3 times daily Luk International, based in
on the TV Nanny children’s channel. Barcelona, have represented the
There are over 30 active Garfield mer- Garfield licensing
rights in Spain since
2003. However, the
company’s relation-
ship with the char-
acter goes much
further back as they
represented the TV
rights for Garfield
throughout Spain and
Portugal.
In Spain, Luk have
signed a number of
major deals including
a major promotion
with Pfizer for a new
cat product line and a
worldwide deal with
Pull & Bear (Inditex).
In addition, Hallmark
postcards have now
chandising partners in Plus Licens ter- been in the market-
ritories – with particular strength in place for over twenty
the apparel and accessories segment. years.
Major partners include H&M (world- In 2008, Garfield’s
wide), HB Textil (Scandinavia), Newtop back-pack licensee
(Finland), Almedahls (Finland), Fipo- has recently released
tex (the Nordic countries), Cotton a new major new col-
Word (Poland), Faro (Poland), Zdenek lection and the pub-
Matejovsky (Czech and Slovak Repub- lishing program is re-
lics), La Nuovissima (Hungary) and ported to be growing
Topp (Hungary). Topp also produces rapidly with a number
Garfield Baby apparel for Hungary. of new products in
Ninety-Nine produces Garfield sta- development.
97
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