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NEWS
TOTAL LICENSING
NATIONAL GALLERY EXPANDS LICENSING PROGRAM
The National Gallery in London contains some of the most endur-
ing and popular images of Western European art. When Radio Four
listeners voted for the Nation’s Favourite Painting in 2005 five of the
ten short-listed paintings were from the National Gallery, with Turn-
er’s Fighting Temeraire winning the number one spot. The runners-
up included Van Gogh’s Sunflowers, Constable’s The Hay Wain, The
Baptism of Christ by Piero della Francesca and van Eyck’s Arnolfini
Portrait highlighting the quality, scope and popularity of the National
Gallery Collection.As well as housing a rich collection of paintings, the
National Gallery also offers a wealth of other inspirational material.
Underfoot at the main entrance are mosaics created in the first half of
the twentieth century by Boris Anrep, an associate of the Bloomsbury
Group, and throughout the
building are beautiful pat-
terns and details from the
wallpaper to the cornic-
ing.
The Gallery has a respon-
sibility to protect the in-
tegrity of the Collection,
to preserve it, to understand and interpret it and above all, to inform, inspire
and engage the public. Creating a defined retail and licensing proposition is a
natural extension of the brand’s role in making this experience accessible to a
broader audience. The National Gallery Style Guide draws inspiration from the art and the
architecture to deliver a mix of product ideas and design inspiration along with packaging and
brand guidance. Launched in spring 2008, it has been enthusiastically received by potential licensing partners, and a range
of products now in development are expected to hit the shelves in late. To find out more about licensing opportunities
email: licensing@nationalgallery.co.uk.
ECO FRIENDLY PROPERTY LAUNCHES
To encourage children to become more ecologically
aware, children’s author James Martin II has
recently launched William is Going Green, the
first book in the William the Garbage Truck &
Crew series. William is Going Green follows a
loud, smoky garbage truck who switches to
a hybrid engine and discovers simple ways to
conserve natural resources.
Inspired by his own quest to become more
environmentally conscious, Martin created William
is Going Green with the help of his 4-year-old son,
James Martin III, who is credited with art direction.
“A few years ago, I learned an important environmental
lesson firsthand after landscaping my property in Greenwich,” says Martin, who was subsequently fined and instructed
to replant trees. “Determined not to make the same mistake again, I delved into educating myself and my family on
environmental issues. My son James and I created the William the Garbage Truck & Crew series to share what we
learned about global warming and the benefits of conservation.”
In keeping with the environmental message, the entire William series will be printed with 100 percent recyclable
materials.
Martin implemented what he learned about the green movement by dedicating his family to a daily conservation
routine, including installing energy-efficient light bulbs, using cloth grocery bags and recycling. Also, as in William is
Going Green, Martin’s children learned to always ”brush your teeth, have fun but don’t let the water run”. William
the Garbage Truck & Crew is the official partner of the New Jersey Nets Read to Achieve program, which works to
promote reading for children in the community. It is also an official sponsor in the “Greenest Classroom” contest,
which includes schools in the Tri-State area. Proceeds from the William series will be donated to the Arbor Day
Foundation.
www.nickelodeon.tv
22
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