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TOTAL LICENSING
ASIA
The Gateway to Asian Licensing
As the hub of licensing ing industry, will also be held.
business transactions The seminars will cover the
in Asia, Hong Kong will basics of licensing, how to man-
once again play host to age a licensing program, licens-
the 7th Hong Kong Inter- ing opportunities in China, the
national Licensing Show latest trends in sports licensing,
on 2 - 4 July 2008 at the character licensing and intel-
Hong Kong Convention lectual property rights protec-
and Exhibition Centre. tion.
Co-organised by the And once again, the presti-
Hong Kong Trade De- gious Premier Asian Licensing
velopment Council (HK- Awards, which pays tribute to
TDC) and International outstanding licensing profes-
Licensing Industry Mer-
from international exhibitors, including
sionals and properties in the
chandisers’ Association (LIMA) since
Global Brands Group Pte Ltd. (FIFA;
region, will be in the spotlight.
2002, the Show has become an impor-
PGA Tour), Fiorucci (Asia) Ltd. (Fioruc-
tant date for the global licensing indus-
ci, Giorgio Ferri, Michel Rene); PMW-
To give visitors and potential visitors a pre-
GB Agency Limited (Looney Tunes;
view of what will be on offer in Hong Kong,
Superman; Harry Potter); BrandElite
the following pages contain information
Licensing Ltd. (Monopoly; Transform-
from some of the exhibiting companies.
ers); Mighty Media (Naruto, Keroro);
Animation International Ltd. (Dorae-
Global Brands Group is an interna-
mon, Marukochan) and Click Licensing
tionally-recognized brand management
(Marvel; Dreamworks; Hit Entertain-
and licensing company that builds and
ment).
commercializes leading sports, lifestyle
Highlights for 2008
This year, three new pavilions from the
UK, Thailand and China will present
properties from their regions. Last
year, the show attracted over 11,000
international visitors from 84 coun-
try, especially for companies with an tries and regions. Visitors from the
eye on the Chinese mainland – Asia’s Chinese mainland led the way, followed
rising star for the licensing market. by Japan, Taiwan, the Philippines, Korea,
the United States, Singapore, Thailand,
The Hottest Properties from Australia and Malaysia.
Around the World The Show will also invite industry ex-
The upcoming Hong Kong Internation- perts to conduct several market intelli-
and other types of intellectual prop-
al Licensing Show will be the biggest gence forums to reveal the latest mar-
erties through merchandise, manufac-
ever, featuring more than 130 exhibi- ket trends and business opportunities
turing and retail license agreements.
tors from around the world showcas- in sports licensing, character licensing,
With corporate headquarter located
ing over 300 unique properties includ- brand extension, and intellectual prop-
in Singapore, Global Brands Group has
ing characters, art and design, sports, erty rights protection.
a network of 14 offices in major cit-
entertainment, digital entertainment, During the three-day International Li-
ies around the world including London,
fashion and lifestyle, as well as a myriad censing Conference, a series of Licens-
Los Angeles, Dubai, Tokyo, Hong Kong,
of licensing-related services. ing Seminars, aimed at helping new-
Shanghai, Sydney, Buenos Aires and Jo-
www.nickelodeon.tv International properties and brands comers to get started with the licens-
hannesburg.
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