TOTAL LICENSING
tors, video and recording engineers Garfield is also pre-
and others. This helps to ensure that paring for the debut
Garfield art and editorial is always of 26 all-new TV
fresh. The company also has a talented episodes by French
interactive media team who manage producer Dargaud
Garfield’s activities on the web. Marina. “The Gar-
field Show” offers a
fresh and funny look
at Garfield’s day-
to-day life, blending
the modern look
of CGI animation
and the familiar
humor of Garfield,
Odie, and Jon Ar-
buckle. The show
will air on France
with various National Basketball Asso-
3 and is available
ciation (NBA) teams.
for worldwide distribution beginning
At Toy Fair, Destination Software
early 2009.
introduced Garfield Gets Real, an
Garfield has his share of promoting to
upcoming video game of the action
do this year, as well. Kentucky Fried
genre for the Wii and the Nintendo
Chicken, Nathan’s
DS video game
Famous Hotdogs,
consoles based
Kellogg’s (Asia),
on the direct
and Wendy’s In-
to DVD CGI
ternational are
movie Garfield
all on board
Gets Real.
to help kids
Garfield Today
Other new
celebrate the fat
p r o d u c t s
cat’s big year with
and Tomorrow
for 2008 in-
special kids’ meal
clude a bevy
promotions and
of new books
This year, in addition to Garfield’s nor-
premiums.
including com-
mal birthday celebration Garfield is
New products for
pilation book
celebrating with a brand-new direct-
2008 were intro-
number 45
to-DVD feature: Garfield’s Fun Fest,
duced at both
e n t i t l e d
due to be launched in August. In this
Magic and Toy
G a r f i e l d
fast-paced CGI adventure, Garfield
Fair this past
Large and In
learns “the importance
February. At Magic,
Charge.
of being himself; just
Garfield was represented
Additional titles in-
relaxing and letting
by Mighty Fine, Freeze, MJC, Changes,
clude Garfield Rounds Out, Garfield
the fun flow.”
and Jibbitz. Mighty Fine will introduce
Chews the Fat, Garfield Spills the
a new line of knit tops, T-shirts and
Beans and a special 30th-anniversary
fleece tops for men, women, juniors,
book, 30 Years of Laughs & Lasagna. All
tweens and kids/youth, uniting the cat
the books are published by Ballantine
Books.
Garfield will also stay active in offering
up new wireless activities and anima-
tion, and his website presence grows
with the ever-expanding entertain-
ment site, www.garfield.com. and his
newest venture aimed at pro-
moting literacy and learning
at www.professorgarfield.
org, a free website designed
to benefit students, teachers,
and parents.
88
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