TOTAL LICENSING
living in a Hong Kong, one of the big- is the setting for some of the best
gest cities in the world. cricket in the world. It hosts npower
Chu lives with his Mom, Dad, lil’ Sister, Test matches and NatWest-sponsored
ASIA
Auntie, Grandfather, and Grandmother one-day internationals plus most of
at the best address in Hong Kong – The Middlesex’s home games, some his-
Peak. However, Chu is so allergic to toric fixtures (such as
pollution, smog, and litter that it’s hard �xford v Cambridge)
for him to enjoy the city. �ndeterred, and the village and
he battles pollution, global warming club finals. In
and litter, helping to create a better a d d i t i o n ,
environment and a cleaner more Eco- JSA will
friendly city. e x h i b i t
the �oyal
JSA Ltd are bringing Lord’s – the Blackheath Golf
home of cricket – to Hong Kong this Club. Bernard Darwin,
year. Lord’s has long been seen as grandson of Charles
cricket’s spiritual ‘headquarters’. But Darwin, golf corre-
wards, D&H is working to expand its its importance is not merely historical. spondent of The Times
exposure in the �K, �SA, Thailand, In practice it remains, to this day, per- for forty-six years, past Cap-
Taiwan, Hong Kong, Singapore and be- haps the most important single place in tain of the �oyal & Ancient and the
yond. world cricket. Its owner, Marylebone most revered of all golf writers, began
In the meantime, CJ Cheil Jedang, a Cricket Club, remains the guardian of his introduction to a guide to the Club
leading food company in Korea has both the Laws and the Spirit of Crick- published in the 1940s with the follow-
signed a licensing agreement for egg et, and MCC sides (which play around ing words: “The �oyal Blackheath Golf
and processed food begin- 500 games a year) perform Club, as all the world knows, is the old-
ning this year. The il- a key role in promoting est golf club in the world.”
oveegg egg is the cricket - in Britain
first grade egg and elsewhere. In Blu-Fairy was founded in 2004 as a
certified as a addition, Lord’s is subsdiary of �S Public Co Ltd which
L�HAS prod- the home of Mid- is the largest entertainment company
uct and is ex- dlesex County in Thailand. Today, Blu-Fairy is one
clusively availa- Cricket Club of the leading CGI (Computer
ble at Samsung and the England Graphic) studios in Thailand.
Home Plus who will and Wales Cricket Following several years of
shortly launch a ma- Board (ECB), as well success producing a
jor promotion for the as the European Cricket large number of televi-
product. Council (ECC). It is also sion commercials, mu-
the setting for the state-of-the-art sic videos and a number
Based on the books of author and MCC Indoor Cricket School, the un- of feature files, Blu-Fair
teacher, Thomas Beckett, Ming The rivalled MCC Library and the world- expanded to create their
Mini-Bus and Chu The Peak Mouse are famous MCC Museum - where exhib- own content.
two new properties brought to the its include the Wisden Trophy and, of Their first two characters are
Hong Kong show by Good Link Intl. course, the Ashes urn. Above all, Lord’s Han & Ping, two digital singers. In ad-
Licensing. dition, Blu-Fairy have created Pong-
Ming The Mini-Bus has been a success- lang starring Eed, Lulu EED, Lulu and
ful line of educational books distributed Lala, These characters are based on a
to teachers around the world helping highly successful Thai music band and,
children learning to read English. Ming to date, a number of deals have been
has become an international sensation signed including the broadcast of the
with students taking “Travel Photos” 2D television series, home entertain-
of a cut-out Ming in exotic locales all ment, a number of merchandising deals
over the globe. Ming travels around and mobile content.
the world meeting new friends and, all
the way, teaches safety, friendship, and Intercontinental Licensing Ltd. is
geography. one of the oldest and largest Interna-
Chu The Peak Mouse is Thomas Beck- tional art design houses in the industry.
ett’s newest series of educational For over forty years Intercontinental
books. Chu’s focus is on cleaning up has been supplying the manufacturing
the environment. He is a little mouse,
www.nickelodeon.tv
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