TOTAL LICENSING
WITHIT’S NEW ERA OF RETAIL
DEVELOPMENT
Withit steps into a new era
of retail development as it
launches ranges in key High
street retailers and grocers
in 2008/9.
Withit has hit the bestsell-
er list in ‘New Look’ with
more to follow and George
at Asda (Wal-Mart) contin-
ues on from 2007 success
in nightwear enjoying the
scope of this brand to se-
cure business throughout
2008. Sainsbury’s the third
largest grocer in the UK are also stocking a T-shirt range. BHS a long-
term supporter since 2002 burst back on to the scene yet again with the
evergreen Glamour Puss for switched on teens in apparel. Dunnes the
top department store in Ireland have grown Withit into apparel, station-
ery, room décor and footwear over the last 5 years.
Withit display the ability to cross over the varied cultures of Europe
to offer a spectrum of designs by close work with agents and licensees
showing the brands global potential.
C&A a market leading Department Store chain in Europe with 1300
stores have developed an exclusive range on nightwear for summer and
winter 08. France has welcomed Withit into Auchan, Defimode, Cora,
Quelle, Provera, Eurodif, Gemo, with great sell through in 2007 and or-
ders into 08/09.
Withit stationery continues to perform in
the UK from Woolworths to Tesco. Ger-
man premium brand Herlitz have taken
Withit to new heights and territories.
Accessories from watches to umbrellas
to beach towels and premium luggage
and fashion bag range have sold in hun-
dreds of independent retailers in Spain.
Flexibility and diversity have become
cornerstones of Withit to provide a
bespoke solution to the retail conun-
drum of offering a well-known brand
in a unique style to a broad range of
age groups. The humor and colour
of the characters backed up by on-
line animation and an active fan club is
growing Withit into an evergreen brand.
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