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TOTAL LICENSING
MARILYN RIGHTS OF PUBLICITY RULING
Bradford Licensing, who represent the Shaw Family report nothing but success from both the domestic and
Archives – a collection of Marilyn Monroe images international markets. “The majority of the public feels
taken by photographer Sam Shaw, reports that the they known Marilyn personally; what we are trying to
California court recently upheld its prior decision accomplish now is to show a new side of the icon, show-
that Marilyn Monroe LLC does not own a right of casing this Monroe collection by Sam Shaw”.
publicity in Marilyn Monroe. Internationally, Allsorts Licensing who represent the ar-
The Court stated that Marilyn Monroe LLC was chive in the UK, report growing interest.
stopped from insisting that Marilyn Monroe died any- “From the early years of Marilyn’s career throughout
thing but a New York domiciliary. The ruling only affects the final days of her life, the Shaw Family Archive photo
Marilyn Monroe and not other deceased celebrities and collection, taken by famed celebrity photographer Sam
the ruling does not mean that her images are in the pub- Shaw, depict the tirelessness and beauty of Marilyn”, ex-
lic domain – simply that licensees do not have to go to plained John McInnerny, Managing Director of Allsorts.
Marilyn Monroe LLC or CMG in order to license an im- “There are over 500 rare and seldom seen images of
age of the icon. Marilyn Monroe which allow us to move along Marilyn’s
“For many years, Marilyn Monroe LLC and CMG have passionate life.
hounded uses of Marilyn’s likeness and extracted inflated This imagery leads to opportunity for licensees who
licensing fees in the process. Now these days seem to be value the possibility. On board at present we have Bay-
coming to an end”, explained David Marcus, an attorney lis & Harding who are marketing a range of toiletry and
for the Shaw Family. “People must realise however that café gourmet gift sets, BB Designs who market bag lines
this does not mean someone can use an image of Marilyn through Dunnes of Ireland. Wristwatches from J & K
without paying a copyright licensing fee.” Henderson. Nightwear, underwear and T-shirts from Sil-
Bradford Licensing, the gency for Shaw Family Archives, verknit and finally costumes and wigs from Smiffys”.
ELVIS STYLEGUIDE DEBUTS
Copyright Promotions Licensing Group (CPLG) report they have cre-
ated a special styleguide to mark the 40
th
Anniversary of Elvis’ famous
’68 Special.
A landmark broadcast event that aired in December 1968, the ’68 Special
marked a milestone in Elvis Presley’s career. Having concentrated on his
film career through much of the 60s, the special was his first live perform-
ance in over seven years and remains one of the great moments in rock
music history, beginning a new and exciting era of the Elvis phenomenon.
Using the stylised look of this iconic television event, Marianne Kit-
tinger, Design & Product Development Manager at CPLG, has created a
styleguide to offer creative direction for new and existing licensees alike.
Kittinger explained, “II startedted withwith imageryy fromom thethe actualactual footageootage ofof thethe
event. The red-lit Elvis backdrop is such a strong image both historically and graphically that we felt it was the perfect
place to begin.”
Other icons and imagery featured in the styleguide include patterns inspired by the “Jailhouse Rock” backdrop used
in the ‘68 Special. Great care has been taken to
CREATIVE BRANDS LICENSE
ensure that all graphics can be applied to product
HEIDI KLUM
central to this program-within-a-program, such as
fashion, collectibles, memorabilia, accessoriesaccessories andand
Creative Brands Group is partnering with world-renowned supermodel
even homewares and art.
and show host Heidi Klum, to manage her product licensing. CBG is
From a retail perspective, CPLG believes that
pursuing licensing and distribution relationships across a broad variety
Elvis’ huge fan base, both existing and potential,
of product categories. Heidi has enjoyed a very successful career as a
can be reached most effectively by cross-category
supermodel, actress, TV presenter, writer, fashion designer, show host
retail initiatives, specifically around the much-cel-
and producer. She is best known as the hostess and executive producer
ebrated Elvis anniversaries.
of Bravo’s Emmy-nominated series Project Runway, called ‘the Prada of
Commenting on these initiatives, which will be
reality shows’ by The New York Times. Now in its fifth season, Project
brought to market in the fourth quarter of this
Runway is among the highest rated series on television. In addition, Hei-
year, Alex Bloor, Retail Manager at CPLG says: “to
di has been involved in numerous high visibility product endorsements
celebrate the 40
th
Anniversary of the ‘68 Special
and launched a variety of product lines in Europe. CBG will initially be
we hope to work with retailers most common
focused on establishing strategic relationships with manufacturers of
to the current Elvis licensee base, those that are
Home Furnishings, Home Décor, Apparel, and Accessories.
relevant to Elvis fans and sell the broadest range
of Elvis product.”
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