TOTAL LICENSING
The marketing of a new licensing op- and shared what little provisions they
portunity called “Elliott Landy’s Wood- carried with them. There was peace
stock Vision” has been launched re- and harmony despite conditions that
cently by Intercontinental Licensing. might have set off riots. There was no
Who does not remember the Wood- serious crime, no violence.
stock Festival of 1969? Who does not Elliott Landy, whose position as the
remember the names of the music official Festival photographer allowed
legends that graced the stage during him to take the many photos that
this seminal three-day event? drive this license wrote, “Woodstock
They were all there—so many per- became a symbol to the world of a
formers whose music gave birth to better way of life—of freedom, of love,
the social consciousness of the 1960s of spiritual union between many.”
and the Age of Aquarius! Janis Joplin, “Why is ‘Elliott Landy’s Woodstock Vi-
Richie Havens, Crosby, Stills, Nash, sion’ brand of great value in today’s
& Young, Jerry Garcia, The Grateful world of memorabilia?” asked GLM,
Dead, Arlo Guthrie, Jefferson Airplane, president of Intercontinental Licens-
Grace Slick, Canned Heat, Joe Cocker, ing. August, 2009 is the 40th anniver-
Blood Sweat and Tears, Ravi Shankar, sary of the 1969 Woodstock Festival
The Who, Sly and the Family Stone, with all the attendant publicity, media
Joan Baez, and Jimi Hendrix—just a events, and re-celebrations that will
few from that eclectic mix that sym- once again bring the event to the at-
bolized a decade. tention of the world.
The baby-boomers, often
called the ‘Woodstock Gen-
eration’ are still influenced
and inspired by the Festival.
It was a life altering event
for millions, whether they
were there or not. They are
now financially secure with
disposable income. In addi-
tion, succeeding generations
of young people throughout
the world continue to to be
It began with the dream of four en-
fascinated, influenced and actively in-
thusiastic young entrepreneurs—Mi- titles, “Woodstock 69—the first fes-
terested in the Woodstock Festival,
chael Lang, John Roberts, Joel Rosen- tival” and “Elliott Landy’s Woodstock
the legends and the music. Therefore,
man and Artie Kornfeld who created Vision”, the collection has already
there are three generations which
and financed the event. They rented garnered two new international book
will wish to be, in some way, part of
Max Yasgur’s upstate New York dairy deals. Titles under the “Elliott Landy’s
the 40th anniversary commemora-
farm for $50,000 and set-about build- Woodstock Vision” brand are slated
tion and its magic.
ing and planning a 3-day event that to be released in France and the UK For further information regarding
The “Elliott Landy’s Woodstock Vi-
would change the nature of the mu- some time later this year.
“Elliott Landy’s Woodstock Vision”
sion” licensing program will focus on
sic business and popular culture. They With over a hundred images to
collection, please visit our “Wood-
both publishing and product catego-
expected an audience of 75,000 (the choose from, “Woodstock Vision” is
stock Vision” stand, number 3062,
ries. Bolstered by two existing book
or contact George Medina at
Beatles at Shea Stadium had previous- rich with possibility. Available product
interny@intercontinental-ltd.com,
ly drawn over 55,000 on categories include: scholas-
Ramon Go at interrg@aol.com
August 15, 1965)...but un- tics and other paper goods, or Ann Ketly at marketing@inter-
believably, almost 500,000 posters and prints, calendars
continental-ltd.com.
young men and women and diaries, T-shirts, mugs and
Alternatively, call
(212) 683-5830.
showed up. collectible plates, puzzles,
For three days young peo- home textiles, gift bags, tote
ple gathered together to bags, greeting and post cards,
celebrate life. They came mouse pads and gift novel-
looking for the music and ties.
found something more. Publishing rights available
They walked miles...they include: U.S. rights for gift
sat in the blazing heat... books, foreign rights for cof-
slept in the rain and mud fee table and gift books.
59
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