EUROPEAN DEALS FOR LAZYTOWN
Since the implementation of the European sales office in for LazyTown in Europe has panned out over the last few
January this year, LazyTown has logged a slew of new sales months since the launch of the division. The range of busi-
and licensing deals across the territory. In Austria Germany nesses which have embraced the LazyTown movement is
and Switzerland, LazyTown has secured licenses with SIGG considerable, and we will continue to seek out the best
Switzerland, Trade Mark Collections LTD, Euromic A/S, and partners and license opportunities for the brand across
Europe.”
The LazyTown Europe office is headed up by Katie Foster
as Director of Brand & Licensing, Europe and with her is
Catrina Stock as Head of Brand & Licensing, Europe. With
many European territories just launching their LazyTown
campaigns, Foster believes that the office in London pro-
vides an ideal geographical location for business.
MAMAS & PAPAS IN BAHRAIN
Mamas & Papas, the UK based designer nursery retailer,
has extended its international reach by launching its
across multi-territories, a deal with Original Buff head- eighth store in Bahrain. This particular store is the first
wear. of its kind to open in Bahrain.
In the UK and Ireland licenses are now in place with Wil- The store opening expands the retail portfolio of Ma-
liam Lamb Footwear for all children’s footwear and with mas & Papas across the Middle East to four countries
Zap Ltd for soft furnishings. including Kuwait, Qatar, United Arab Emirates and now
Spanish sales activity includes a DVD and Publishing deal Bahrain. The retail operation is managed by franchise
with Radiotelevision Espanola, and a magazine and stickers operator, Al Tayer Group who successfully launched the
license with Panini Espana. nursery brand and continues the strategy to roll out
Katie Foster, Director of Brand & Licensing, Europe com- more stores in major locations across the region in the
mented, “We are very pleased with the way the strategy coming months.
www.nickelodeon.tv
16
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152