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TOTAL LICENSING
Paul Burrell
Licensing a Royal Butler
Last year’s Licensing Show in New wine series was launched in collabo-
York marked the official debut of ration with Vintage Capital Wines
Paul Burrell’s Royal Manner and Royal to unprecedented success. Three
Butler collection by the boutique li- varieties, a Chardonnay, Shiraz and
censing firm Melcombe International Sparkling Rosé, have been flying off
a British based company representing the shelves in the first test launch
British brands with international ex- with Publix Supermarkets in Florida.
tendibility appeal. Record sales and publicity have gen-
Whilst in recent times a sometimes erated the development of the Gem
controversial character, nobody Series, planned for Spring 2009. Dun-
doubts that Paul Burrell enjoyed an can Taylor Whisky Bottlers will follow
extraordinarily intimate association suit with three ages of Whisky geared
with the British Crown for twenty to hit the American markets in Spring
one years: shadowing Her Majesty the 2009.
Queen as one of her two most senior Soon to come is The Butler’s Pantry,
footmen before Princess Diana per-
top distributor of Home fashion ac-
which will showcase all the necessi-
sonally selected him to be her butler
cessories through out North America,
ties for a proper British tea, including
at Kensington Palace. Paul’s training in
has worked with Paul to offer home
jams, scones and biscuits. And for the
the exacting standards of Royal serv-
and entertaining products that pro-
hostess, Paul, having been responsible
vide royal elegance at affordable pric-
for the Royal jewels, will launch a col-
es. Paul Burrell shares some of the
lection of diamond and gold jewellery
tools of his trade in his Royal Butler
based on historic designs to debut
Kitchen and Tabletop textile collec-
on Shop NBC as part of Diamond
tion including jacquard kitchen tow-w
Month.
els and oven mitts in rich royal jewel
The full range of merchandise will be
tones reminiscent of an English Gar-
on display at Stand 4842 of the Li-
den. And with a touch bit of whimsy,
censing Show. More information on
the bar and recipe towels share the
the Royal Manner or Royal Butler
best of royal drink and cooking reci-
licensing program is also available via
pes. All the towels feature line draw-
www.melcombeinternational.com.
ings by Paul Burrell himself.
In home design, The English Country
House in collaboration with Highland
House has a launched a full collection
of furniture and accents that capture
ice has made him a first class expert the casual elegance of English country
on all aspects of the home including homes. Highland House brings fifty
decorating, entertaining and etiquette. years of experience in fine classic tra-
Paul now brings his expertise, training ditional upholstery. Since its launch
and experience to his personal licens- the furniture can be found across the
ing program. His ever-growing collec- United States with record turnout
tion is a cohesive reach into all areas for the collection’s preview at the
of the home providing the consumer Furniture Market in High Point.
affordable luxury with that distinctive Three collections of Royal Manner
English eclectic elegance. All of the rugs, designed with Kalaty: Derby-
Paul Burrell licensees show true com- shire, Heritage and Estates provide
mitment to quality and detail that is set and setting for the furniture. The
vital to Paul’s vision. Kalaty Rug Corporation is a family
The most recent collaboration with run business renowned for its taste
TesArden began on the floor of the in colour and quality.
Licensing Show last June. TesArden, a For entertaining, the Royal Butler
127
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