TOTAL LICENSING
their own markets but also to ArtLinks can now provide over 100
enhance their export business” works for licensees to choose from
explained Sir Michael Lou, CE� and new images are added on a daily
ASIA
of VIP. “�ntil now many compa- basis.
nies have been using copyrighted At the Hong Kong Show, ArtLinks Asia
photos on their export products will promote Asian art in general and,
without a proper license. This specifically, the work of two new Asian
has caused serious problems for artists – Lio Beardsley and Felix Tam.
importers as law enforcement is Lio Beardsley is famous for her mono-
much tougher in Europe and the tone illustrations and feminine style
�S. So the manufacturers of these which creates a world of
products began to realise that a fantasy.
license is like an insurance,” Lou Felix Tam has created a
explained. “Their products may character named Cheap-
become slightly more expensive man, utilizing a childlike
due to the �oyalties payable for style aimed at prooting
the use of the photos but, on the ‘love and happi-
other hand, official licensees gain ness’.
The character was developed with a
the clear advantage of being “of- Most recently,
number of different products in mind
ficially licensed” and can guaranty their ArtLinks Asia has
including stationery, accessories, cloth-
buyers no worries”. opened a new gal-
ing and figurines. Product is now selling
Lou is also President of the European lery called, The Gal-
through leading department stores.
License Marketing & Merchandising as- lery of Modern Art
sociation ELMA. (GoMA) in order
Hamburg-based VIP Entertainment
VIP has appointed sub-agents in Thai- to further its ob-
& Merchandising AG, one of leading
land and Singapore and will announce jectives. Inspired
licensing agents in the German speak-
its appointment of subagents in Japan, by The Museum
ing markets, was established in 1981
South Korea, Australia and India during of Modern Art
and has been actively Marilyn Monroe
the show. (MoMA), GoMA
for almost 20 years.
is a new living art
The positive response VIP enjoyed
ArtLinks Asia, based in Hong Kong gallery and concept store which acts
showcasing Marilyn and other Hol-
is a leading art licensing agent in Asia. as a part of the art licensed products’
lywood legends at the past two Hong
�ver the past three years, they have network. ArtLinks plan to expand the
Kong Licensing Shows convinced VIP
been actively involved in art licens- concept into over ten stores in Asia.
to present its portfolio of Hollywood
ing through building up an archive of
Legends this year in a larger way.
imagery by popular artists around Digital Dreams Company Ltd are
Another reason for the intensified
the world. Through various marketing bring The Primitives to the Hong Kong
presence is the new licensor, Legends
efforts, we have created an ‘Art with show this year. The Primitives is a char-
Licensing, that VIP now represents
Style and Living’ brand, applying art acter driven world of playful and mis-
exclusively for the Far East, Australia/
into daily life and promoting this to chievous monkeys that appeals to both
New Zealand and India.
consumers. kids and adults. The Primitives follow
Licensing Legends combines the rights
Being the exclusive art agent of ma- the adventures of Bongo and Grunge,
of several renown copyright owners
jor �K publishers Washington Green, two curious monkeys. Bongo is yel-
such as Milton H. Greene, Tom Kelley,
low-haired chimpanzee and Grune is
Harold Lloyd through a number of fa-
his red-haired orangutan friend. The
mous photographers of the Hollywood
development of the property has fo-
era. Apart from Marilyn Monroe VIP are
cused on creating characters that have
also licensing Audrey Hepburn, Steve
strong personality, and contain ele-
MqQueen, Sophia Loren, Humphrey
ments that relate to people from dif-
Bogart, John Wayne, Frank Sinatra and
ferent continents around the world.
John F. Kennedy to name but a few.
Speaking a universal language, Digital
In addition, VIP exclusively represents
Dreams believe that The Primitives
Sam Shaw, the special set photogra-
is about having fun and going back to
pher who became world-famous by his
the basic values of life, bringing out the
photo of Marilyn Monroe with the fly-
monkey in everyone.
ing skirt over the subway grate.
The characters form the basis of a daily
“Licensees in the Far East are not only
comic strip in Sing Tao Daily have Digit-
interested in many of these legends for
al Dreams have appointed Target in the
www.nickelodeon.tv
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