TOTAL LICENSING
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property’s owner, is currently involved eleven in the US alone Planetpals can information on its extensive client list
in theatrical stage productions, as well make a big difference for tomorrow’s at Licensing Show.
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as television programming which in- world.” Clients include Coney island USA;
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clude a telenovela and animation, as Among Planetpals new Licenses is Doug Wilson; Dairy Queen; J-14; Little
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well as publishing projects, interactive Planetpals World, a line of eco-friendly League Baseball; Little league Softball;
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game development and more. green-themed toys. Little Trees; Peek-A-Boo Zoo; Slinky
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Museum Masters International Scholastic Media will reveal new li- Dog; Silly String; SmileyCentral; and
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has been appointed by Smileyworld censing programs, thanks to new slate Zwinky.
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Ltd in London to license the Smiley of properties unveiled at the show for At Licensing Show, Most Manage-
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brand in the USA. MMI’s appointment the first time. ment will be featuring the BBC’s
will step up the activity surrounding Properties will include The 39 Clues; new Doctor Who, which launched
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the brand, following the successful a merchandising program for Goose- its fourth season on April 18 on Sci
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launch of Smiley products as diverse bumps, with the introduction of a 12- Fi Channel. Doctor Who continues to
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as luxury fragrance and 3D jigsaw puz- book series Goosebumps HorrorLand; expand its presence in North America
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zles in Europe last year. animated comedy series WorldGirl; with new licensees and retailers.
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MMI’s president, Marilyn Goldberg, and an extensive merchandising pro- Most Management will also be intro-
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said, “Smiley feels great. It’s familiar. It ducing the spin-off series Torchwood.
opens the door to “hope”. Partners Most Management also continues to
in the American market will love the maximise its roster of video game
brand’s familiarity and acceptance, properties with new programs based
no matter who their customers are. on Street Fighter IV; Resident Evil 5;
Smiley has a welcoming look and an and Tomb Raider.
old fashioned comfort zone, like a TJS Consulting is pleased to an-
warm glowing fireplace surrounded nounce that it has been selected
by stone.” by Bearbum as the exclusive li-
MMI has ambitious plans for the Smiley censing agent in the U.S. and
brand and hopes to launch an anima- Canada.
tion series, a Smiley Museum of chil- Introducing the property is a
dren’s art and a retail franchise with collection of children’s books
free-standing and shop-in-shop stores set for worldwide distri-
in addition to licensed products. The bution by world’s lead-
first product lines will include station- gram for Clifford the Big Red Dog. ing publisher Dorling
ery, tableware, fashion items, sporting A new collaboration between Scho- Kindersley, part of the
goods, baby, toddlers and children’s lastic Media and CCI Entertainment Penguin Group The
products, games and toys. will introduce the animated series books, written and illus-
Planetpals’ crew of Earth Friends, Turbo Dogs on NBC in the US. trated by talented artist
who originated a decade ago, have Scholastic Media’s remaining catalog at Natalie Munro focus on
made their way to International Li- this year’s show will include I SPY, The two primary characters, Timba
censing Show, after a successful debut Magic School Bus, Kim Parker Kids, and Lula – a gentle, wise, strong
at Asia Licensing in Tokyo and Brand Scholastic / Little Scholastic, Dragon bear and a loving, cheeky, fun-
Licensing in London. and Maya & Miguel. The company will ny bunny – and their stories
According to creator Judith Gorgone, seek partners to extend merchandise of love, friendship, loyalty and
“Planetpals is the only character set across all tiers of retail. awakening told through imagi-
of it’s kind with such a large following Bergen-Wild Licensing has an- native art, common themes and beau-
reaching the preschool and elementa- nounced that will be opening up li- tifully woven stories.
ry school market. Planetpals has been censing for its educational property, ToyQuest will present Banzai, a sea-
Lil’ Iguana Children’s sonal brand for children aged 5-15, at
Safety Foundation the Licensing International Expo. This
(LICSF); Paula Wow- is the first time ToyQuest will exhibit
ee, the new national at the show.
spokes-character for The Banzai brand currently encom-
adoption; and Creature passes several product categories
Creator Legend Terryl such as constant air, blower powered
Whitlatch’s newest en- waterslides and bouncers, playhouses,
instrumental in inspiring a generation tertainment property in collaboration flat waterslides, inflatable pools and
of responsible adults and looks for- with Helpful Bear Productions, title to pool toys, sprinklers, water blasters,
ward to doing the same in the future. be disclosed in June. sand toys, backyard water activities,
With 49 million kids under the age of SloaneVision Unlimited will unveil and much more.
www.nickelodeon.tv
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