NEWS
TOTAL LICENSING
STEVE & BARRY’S SIGN MR MEN AND LITTLE MISS
Steve & Barry’s and Chorion recently announced a new collaboration that will bring the Mr Men
Little Miss brand to the national retail chain.
Steve & Barry’s stores across the US will soon carry merchandise featuring the iconic and
Mr Men Little Miss characters, including Little Miss Sunshine, Little Miss Giggles, Little
Miss Naughty, Mr Perfect, and Mr Lazy.
The Mr Men Little Miss characters resonate with ‘Generation Self-Ex’ consumers who
highly value self-expression and customization, reflecting their own personalities and moods
in a lighthearted way. “The Mr Men Little Miss products have proven to be an on-going hit
with tweens, teens and adults, as well as kids,” said Pamela Ferris-Muller,Vice President, Licensing,
Chorion. “Collaborating with Steve & Barry’s will provide a great platform for the brand in the
apparel marketplace and further underscore the brand’s trendy, fashion driven appeal.”
Product is expected to initially roll-out into stores in the fall of 2008 with short-sleeved T-shirts
for men, women and juniors. Plans are also underway for the line to expand into other catego-
ries including long-sleeved T-shirts, tank tops, sweatshirts, underwear, sleepwear, loungewear and
accessories.
Steve & Barry’s currently operates over 260 stores in 37 states and anticipates opening an ad-
ditional 70 locations this year as part of an aggressive expansion plan. Currently, Steve & Barry’s
stores carry a wide array of licensed apparel and adds the Mr Men Little Miss line to other recent
announcements. Over the past several years, Steve & Barry’s has continually grown the portfolio
of licensed products and product categories that it carries.
POKEMON AND NINTENDO IN ANTI-PIRACY ACTION
Pokémon USA recently announced the results of recent anti-piracy actions taken in cooperation with Nintendo of
America Inc. to combat the production and distribution of counterfeit Pokémon Trading Card Game products.
On March 26, law enforcement officials in New York raided seven stores known to be selling fraudulent Pokémon
Trading Card Game merchandise. Thousands of products were seized and several arrests were made. In early April,
one action at a production facility in China secured nearly 1.2 million counterfeit cards and investigations continue.
During the past 16 months, more than 47 million counterfeit products have been seized at production facilities in
Thailand, Singapore, Poland, Italy, the Czech Republic, Australia, and China. One seizure in China in 2007 netted more
than 26 million illegally produced cards. Nintendo and Pokémon will continue to target the retailers and manufacturers
trafficking in counterfeit Pokémon product.
“Pokémon wants to send a message to importers and producers that we will not stand for the distribution of fraudu-
lent Pokémon product,” says Pokémon spokesperson, JC Smith. “Pokémon is committed to ensuring our fans receive
the quality product they’ve come to expect.”
BAKUGAN READY FOR CARTOON NETWORK CHANNELS
Nelvana report that the Bakugan hit anime series is now ready to
air on a number of Cartoon Network channels internationally
The action-adventure series aimed at boys aged 6 to 11 is already
a broadcast and consumer products success in Japan and Canada,
and premiered on Cartoon Network in the US in February.
Under the new agreement, the series is available for broadcast on
Cartoon Network channels in the UK, Europe (excluding Spain),
Africa, the Middle East, Australia, New Zealand, India, Pakistan,
Bangladesh, Sri Lanka, Maldives, Nepal and Bhutan. Launch dates in
specific territories as applicable will be announced in the coming
months.
The Bakugan series is a co-production from Nelvana Enterprises,
Spin Master, Sega Toys, TMS Entertainment, Japan Vistec. and Sega
Corporation, with animation by Japan Vistec and TMS Entertain-
ment.
“Bakugan is creating a lot of excitement in the both the broad-
cast and consumer products arenas,” said Doug Murphy, President,
Nelvana Enterprises. “It is poised to be the break-out boys’ action
property of 2008 as it begins to air on Cartoon Network inter-
www.nickelodeon.tv nationally.”
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