TOTAL LICENSING
(Philippines). Kong of the year 2005 & 2007 at the
�ver the years, Click! has expanded Premier Asian Licensing Awards.
its portfolio and has represented a The company currently represents
ASIA
number of character brands such as Transformers, Thomas & Friends, Bar-
Nickelodeon, Nintendo, Doraemon, ney, Bob the Builder, Pingu, Strawberry
TMNT and Dreamworks. Shortcake, �ltraman series, Gundam
Click! was also engaged by Marvel as series, Sponge Bob Square Pants,
its licensing agent initially for Southeast Moomin, Le Petit Prince and,
Asia. Following success in the region, for 2008, will be major-
in 2008 Marvel expanded Click’s rep- ing on Transformers,
resentation to include Hong Kong, Tai- Thomas & Friends &
wan, and China. Strawberry Short-
With these achievements under its cake.
belt, Click! continues to excel in its
marketing programs such as retail ac- Apple Kingdom,
tivities, tie-in promotions, and various based in Hong
events such as Meet and Greet and Kong, specialize in
Mall Shows. product design, multi-
Storm. In terms of home interiors,
In addition, Marilu Corpus became the media, comics, licensing
brands include Nina Campbell, �oyal
first Asian to sit as a member of the and character creation.
Doulton, Albert and Minton, �oyal
Board of Directors of LIMA. She is also Amongst their most popular
Worcester, Zandra �hodes and Fired
a member of the Awards and Evalua- brands are the characters Dobi and
Earth.
tion Committee for 2007/ 2008 in the Pilot from Catdog Forever and to date,
�n the sports side, the Partnership
Asian Licensing Awards. Apple Kingdom have proviced these as
have Dunlop, Slazenger, Kangol, Donnay,
Click is looking to strengthen rela- downloads for MSN icons, flash movies
Frankie Dettori and Yoga Bugs and on
tionships with principals, media and and wallpaper.
the environmental side, the company
key players at the Hong Kong show as The company are launching their new-
represent
Whateverittakes.org – com-
well as exploring new markets and op- est character series, entitled Fungus
prising 600 pieces of art by celebrities
portunities for character and lifestyle Planet in Hong Kong this year.
including George Clooney, Pierce Bro-
brands.
snan, Giorgio Armani, Nicole Kidman
K & D are promoting a brand enti-
and Sir �oger Moore.
tled Monsieur. The brand includes four
Staying with art, the company have li-
characters - Gas, G Power, Green and
censing programs for Auca 61 by Sal-
Grass and is an eco-friendly brand
vador Dali and Erte and, one the en-
- one of the only ones of its type in
tertainment side, they represent HMV
Hong Kong.
and Car Masutra.
The four virtual characters of Mon-
sieur each have their own characteris-
Click Licensing Asia was established
tics designed to suit different product
in 1998 by President and CE� Marilu
styles and markets.
Magsaysay Corpus, Click! started off as
The brand, created in Hong Kong,
a purely Filipino operation which has
has been awarded a Corporate Logo
now expanded to Hong Kong (SA�),
Design Award in the InnoBrand 2007
Indonesia, Malaysia, People’s �epub-
Design competition organised by the
lic of China, Singapore, Taiwan (��C),
Hong Kong Junior Chamber of Com-
Thailand and Vietnam. Today, Click! has
merce and the ADI Design Award 2007
earned its place in the licensing indus-
in China.
try with an exceptional track record
K & D are extending the Monsieur
in Brand Management, Advertising and
brand through a number of licensing,
Promotions, �etail and Product Devel-
opment and Marketing.
Hong Kong exhibitor Medialink
promotional and strategic retail rela-
Click! was recognized with awards
Group has two core businesses -
tionships. There are currently fifteen
such as The �ising Star of the Year in
program distribution and consumer
retail stores in China and Hong Kong
2000 and �epresentative of the Year
product licensing. As a result of their
selling Monsieur products in their
Award in 2001 by Sesame Workshop.
structure and network, Medialink rep-
shops.
Click! was also cited for �utstanding
resents a number of licensors and has For more information about
�etail Promotion for 2004 by MGM for
won a host of awards including Best exhibiting at, or visiting the
the brand She’s Charmed and Danger-
Licensing Agency of the Year 2005 and Hong Kong Licensing Show, visit
ous in Shoemart Department Stores
Best Marketing Campaign in Hong
www.hklicensingshow.com
www.nickelodeon.tv
123
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152