TOTAL LICENSING
Pixie is already a successful property The Pixie Brand is in touch with cur- zon Rainforest to Pyramids of Giza.
and its popularity will be soon in- rent fashion trends, fitting contem- Great emphasis has been placed on
creased thanks to the new Pixie TV porary values. creating highly-detailed accurate
series ( 52 episodes x 13 mins) which New business opportunities will be renderings of beautiful sceneries, to-
will be released in early 2010. Pixie launching new fashion pop collec- gether with a mystery atmosphere, it
targets all audiences. tions that fuse characters, design and will be loved by all boys and girls.
Pixie looks like a property studied colours.
for licensing: within a month after the Already sold to over 30 countries for
launch in February 2006, it was the Huntik is a highly anticipated TV show TV including Rai, RTL II, Jetix. Ma-
No.1 Best Selling Doll in Italy. which targets boys 8 – 12 years old. jor licensees already on board are
The Pixie Brand has grown from its The 26 half hours animated episodes Playmates (Master Toy), Upperdeck
success as a “ best selling” doll prod- is currently in post-production with (Trading cards) and Panini (Sticker-
uct in Italy into an expanding global a plan broadcast in January 2009. album). Merchandising will be a tool
phenomenon. Today, it can be found This is an action adventure comedy makes Huntik’s fan possible to con-
on a huge list of further product lines about Titans awakened by a new and tinue living with their favorite char-
such as back-to-school, fashion, bags, bold group of Seekers. After centu- acters.
gifts and books. ries, the Seekers divided themselves
Pixie, linked to Winx Club’s strong in chapters in order to find traces Huntik Trading card game by Upper-
distinctive fashion trend, is set to and clues of past and extinct deck will be launch with an aggres-
build on its popularity and expands populations in order to reveal the sive Ads campaign and extensive on-
its share of young women. mystery of the Titans. ground tournaments events as the TV
Originally aimed at young girls, Pix- The Huntik team reaching for these series roll out throughout Europe. At
ie is now available across ages as a answers will travel from the tip of the same time, a publishing program
character based property for girls the South American Continent to the will also build around the property
over 13 yrs. dangerous African terrains, from the to support the launch.
flag-flung destinations like the Ama-
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