TOTAL LICENSING
– more than kia, Suk and Sesame Workshop.
originally an- Whilst significant space was given for
ticipated by participants to hold meetings, the Fo-
the organis- rum also had a number of ‘advisory’
ers – and areas where consultants, such as Lou-
proved, ac- ise Finlay-Wilson from Energy PR and
cording to Kelvin Gardner and Jennifer Coleman
many, to be from LIMA could meet and advise
a highly-suc- participants, free of charge, on vari-
cessful addi- ous different aspects of the business.
tion to the Additional clinic areas included legal,
Bologna cal- contracts, royalties and marketing
endar. strategies.
The morning
sessions of
the confer-
ence concen-
trated on the
latest trends
Schuster Children’s Publishing).
in European
The judges of the first Licensing Chal-
and Italian licensing activities with a
lenge included Cédric Petitpas, VP
number of keynote presentations. The
marketing and licensing for Alphanim,
afternoon sessions allowed compa-
Jean-Phillipe Randisi, MD of Nick-
nies to pitch their properties to the
elodeon in Europe, Carole Postal,
audience. Companies involved in this
President, CopCorp Inter-
included Backstage, Atlantyca, Panini
national, Scott Cham-
and Mediaset.
bers, Vice President
In addition to the various presenta-
of Publishing for
tions and seminars, the Forum in-
Sesame Work-
cluded a large networking area with a
shop and
number of small ‘tabletop’ booths. Ex-
Sandra Vauth-
hibitors included a booth dedicated to
ier-Cellier (Co-
four Italian agencies – BIC, DIC2, L&C
Managing Director,
and Premium, whilst other exhibitors
4Kids Entertainment
at the Forum included TeamWorks,
International.
headed by Maria Romanelli, formerly
Beyond the actual Book
of Jetix Italy, together with Imira En-
Fair, the organisers ran the first Kids’
tertainment Atlantyca, Toei Anima-
Licensing Forum.
tion, Rai Trade, Grani and Partners,
Held in association with LIMA, the fo-
Backstage, Chorion, Intercontinental
rum attracted around 200 delegates
Greetings, The Licensing Machine, Zin-
From comments received, during and
after the event, the Kids’ Licensing Fo-
rum was an undoubted success and a
very valuable addition for the industry
to the Bologna Book Fair.
For more information about the
Bologna Children’s Bookfair, visit.
www.bolognachildrensbookfair.com
Bologna Children’s Book Fair
Piazza Costituzione, 6
40128 Bologna, Italy
tel. +39 051 282361
fax +39 051 6374011
bookfair@bolognafiere.it
84
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152