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TOTAL LICENSING
DISNEY BRANDED MILK PRODUCTS
Stremicks Heritage Foods have signed up with Disney Consumer Prod-
ucts to create a new milk beverage line that meets Disney’s new food
guidelines. Disney Little Einsteins Milk is available in grocery stores in the
US, and is hormone-free and is also enriched with Omega-3. It is the first
Disney-branded dairy drink that has launched since 2006, when Disney
revealed their new food guidelines.
Commenting on the signing, Lance Gatewood, Vice President for Food,
Health and Beauty at DCP North America said, “The Disney brand and
characters are in a unique
position to market bever-
ages that kids want and
parents feel good about.
Disney has a long-term
commitment to the health
of kids around the world
through its new food guide-
lines, which require the Dis-
ney name and its characters
to be associated with kid-
focused products that limit
calories, fat, saturated fat and sugar. Developing this product line with
industry leaders such as Stremicks Heritage Foods brings us one step
closer in delivering on this commitment.”
STONE AMERICA SIGNS NORMAN
ROCKWELL
Stone America Licensing LLC has added Norman Rockwell to its list
of clients. Stone America will establish a comprehensive home lifestyle
licensing program for the American painter and illustrator. Similar to
the company’s past success with Laura Ashley, the Norman Rockwell
Collection will include but not be limited to: fabrics, furniture, paints,
wall coverings, bedding, bath, tabletop, paper goods, textiles and home
décor.
“When Norman Rockwell Estate approached us, we immediately saw
this iconic classic American artist having enormous potential in becom-
ing a home lifestyle program. When one thinks of Norman Rockwell
you think of Americana, rich heritage that can easily be interpreted and
translated into an inspired Norman Rockwell Home Collection,” says
Robert Stone, president of Stone America Licensing. “The Norman
Rockwell Home Lifestyle Collection can become a classic evergreen
for years to come.”
ERIC CARLE
PROMOTION
Chorion has partnered with Ap-
plebee’s Neighborhood Grill and
Bar Restaurants to feature The
World of Eric Carle in an eight-
page themed Kids Menu activity
booklet, at nearly 1800 Applebee’s
locations nationwide. The pro-
motion will run June 30 through
Labor Day, and involves the dis-
tribution of more than 5 million
booklets to kids.
www.nickelodeon.tv
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