NEWS
TOTAL LICENSING
DEATH NOTE AND BLEACH LAUNCH IN EUROPE
VIZ Media and The Licensing Machine, a new division of Panini UK have anno�nceanno�nce �he�he �a�nch�a�nch ofof
�he �ong awai�ed hi� anima�ed series Dea�h No�e and B�each in I�a�y and Germany.
For B�each, The Licensing Machine has acq�ired �e�evision and home video righ�s for I�a�y, and
home video righ�s for Germany. For Dea�h No�e, The Licensing Machine has acq�ired �e�evision,
home video and merchandising righ�s for I�a�y, and home video and merchandising righ�s for
Germany.
Dea�h No�e is a mys�ery, inspired by a 12-vo��me manga series �ha� fo��ows �he adven��res of
Ligh� Yagami, an ace s��den� wi�h grea� prospec�s b�� who is bored o�� of his mind. A�� of �ha�
changes when he finds �he Dea�h No�e, a s�range no�ebook dropped by a rog�e Shinigami dea�h
god named Ry�k. Any h�man whose name is wri��en in �he no�ebook dies, and now Ligh� has
vowed �o �se �he power of �he Dea�h No�e �o rid �he wor�d of evi�.
B�each is based on a pop��ar manga series by Ti�e K�bo, and �e��s �he adven��res of Ichigo K�rosaki,
an ordinary 15-year-o�d boy who happens �o be ab�e �o see ghos�s. His fa�e �akes an ex�raordinary
��rn when he mee�s R�kia K�chiki, a So�� Reaper who shows �p a� Ichigo’s ho�se on �he �rai� of a
Ho��ow, a ma�evo�en� �os� so��. Drawn �o Ichigo’s high �eve� of spiri��a� energy, �he Ho��ow a��acks
Ichigo and his fami�y, and R�kia s�eps in �o he�p b�� is inj�red and �nab�e �o figh�. As a �as� resor�,
R�kia decides �o �ransfer par� of her So�� Reaper powers �o Ichigo. Ichigo, now a f���-fledged So��
Reaper, and R�kia, min�s her powers, join �oge�her �o face �he cha��enges �ha� �ie ahead.
“We are very exci�ed �o grow o�r re�a�ionship wi�h Panini, whi�e paving �he way for I�a�ian and
German a�diences �o enjoy bo�h Dea�h No�e and B�each,” says John Eas�m, Presiden�/Géran�, VIZ
Media E�rope. “Bo�h �i��es are c�rren��y enjoying enormo�s s�ccess across �he g�obe inc��ding
Japan, Nor�h America, France and Spain. They are �wo of Japan’s riches� new series offering s�riking
anima�ion and incredib�e s�ory�e��ing. We are �hri��ed �ha�, in par�nership wi�h Panini, we wi�� be
ab�e �o ex�end �his s�ccess �o Germany and I�a�y.
“The Panini Gro�p has �reas�red Japanese en�er�ainmen� for over a decade, bringing �o E�rope �he fan�as�ic manga
s�ories, and mas�erpieces cap�iva�ing readers and con�rib��ing �o �he grow�h of �he E�ropean manga fan base. Dea�h No�e
and B�each be�ong �o �he privi�eged ca�egory of s�ccessf�� manga and TV programmes which we are so very exci�ed abo��.
We �ook forward �o working c�ose�y wi�h VIZ Media E�rope �o give rise �o a powerf�� experience for Japanese anima�ion
fans and o�r par�ners.” says Gi�sy Chris�iana Panari, Direc�or of The Licensing Machine.
TWO SPECIALS FOR LOONLAND’S
LITTLE PRINCESS
TV-Loon�and have anno�nced �he prod�c�ion �a�nch of �wo seasona� specia�s
for �heir award-winning show Li���e Princess, fo��owing �he s�ccess of �he
pre-schoo� series.
TV-Loon�and has �eamed �p wi�h The I���mina�ed Fi�m Company,
prod�cers of Li���e Princess, �o premiere �wo 22 min��e specia�s
�hemed aro�nd Ha��oween and Chris�mas. Bo�h specia�s
fea��ring �he new adven��res of Li���e Princess are d�e for
comp�e�ion in A�g�s�.
Li���e Princess �a�nched on air in �he UK wi�h Five in Sep�ember 2006 and
i� con�in�es �o prove a ra�ings s�ccess as i� has been cons�an��y on air
ever since. I� was ra�ed �he �op programme on �erres�ria� TV in �he UK
in March 2007 and �he second 35 x 11 min��e series of Li���e Princess
c�rren��y airs on Mi�kshake.
The pre-schoo� show a�so performs we�� in�erna�iona��y wi�h s�rong
broadcas� sa�es wor�dwide. To da�e, �he TV show has been so�d in over
160 co�n�ries.
Having showcased �he firs� range of Li���e Princess �oys a� �oy fairs a�
�he beginning of �he year, TV-Loon�and and Mar�in Yaffe In�erna�iona� /
Born �o P�ay, �he Mas�er Toy Licensee have a�so enjoyed a s�ccessf��
�a�nch in s�ore a� �he end of Febr�ary 2008.
The Spring/S�mmer prod�c� �ines have received s�rong re�ai�
dis�rib��ion and key re�ai�ers con�in�e �o repor� s�rong se��-
�hro�gh fig�res.
www.nickelodeon.tv
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