With the euro running at an all- expected 5000 or so visitors attended on 3 April.
time high against the US dollar, the event with over 1200 exhibitors The TV/Film and Licensing Rights
the exchange rate seemed to be covering a wide range of publishing Centre, once again, proved a valuable
a key topic of discussion at the categories and, of course, countries. addition to Bologna, with so many li-
annual Bologna Children’s Book- Bologna’s involvement in licensing, censing-related people in attendance.
fair held in early April. which has been seen through the Whilst a number of companies, includ-
Rising costs in Asia were also con- TV/Film and Licensing Rights Centre ing Nickelodeon, Marathon, Irima, At-
cerning American buyers. Paper costs which has run for the last couple of lantyca, Rai Trade, Teamworks and Al-
are cited as the main culprit but the phanim, had small displays, the major-
exchange rates in China, once fixed ity of the space was given to meeting
by the Government but now allowed areas and business in the specially
market freedom, has seen costs soar. built area seemed brisk much of the
Of course, despite all of this, compa- time. In addition, space was available
nies are doing business and the at- for property presentations and partic-
mosphere at Bologna this year was ipants have access to a year-round
busy and enthusiastic with a raft of online service giving them informa-
new book titles on view. In all, an tion about more than 1000 publish-
ing properties available for licensing.
As part of the Rights Centre, Bologna
launched their first annual Licensing
Challenge.
Taffy Entertainment, agent for Atlanty-
ca’s Geronimo Stilton, was selected as
the winner amongst the three finalists
of the Challenge, by a panel of judges
years, expanded based on its potential as a merchandis-
with the addition ing property. Geronimo is published
of the first one- by Atlantyca with Scholastic.
day Kids Licensing The other finalists were The Dan-
Forum, held at the gerous Book for Boys (presented by
beautiful Palazzo Rocket Licensing with Harper Collins
Re Enzo, in the as publisher) and Truck Town (pre-
center of the city, sented by Chorion through Simon &
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