TOTAL LICENSING
G
O
2008. In Italy, high end retailer Liu Jo
P
is expanding its women’s tees and top
X
line into girls sizes. Beachwear is also
E
on the way. And for the little ones
L
in France, apparel partner Duguy is
A
launching a Snoopy Baby’s Best Friend
N
line set to hit stores in 09.
In addition, The Continuity Company
O
I
has launched a soccer themed Peanuts
T
premium promotion program in both
A
Italy and the Czech Republic. Also in
N
der and Boston America. brand and the recently acquired 12
Italy, look for Seven’s Peanuts station-
R
In the comedy, The Love Guru, Pit- Yard game show portfolio.”
ery and back-to-school line. And last,
E
ka (Mike Myers in his first original Paula Miller, Granada Ventures USA,
but not least, German licensee, Trend-
LICENSIN
T
character since Austin Powers) is an added, “We are thrilled with the op-
werk is expanding its successful wire-
N
American who was left at the gates
less accessories program for Peanuts
I of an ashram in India as a child and
to multiple territories worldwide.
raised by gurus. He moves back to
This March, the first Peanuts themed
the US to seek fame and fortune in
“Snoopy Café” opened in Japan. Fea-
the world of self-help and spiritual-
turing original Peanuts products and
ity. The film will release this June and
doughnuts inspired by different char-
already has a number of licensees in-
acters, this new café, which offers an
cluding Advanced Graphics for card-
American menu, is sure to be a big hit
board standees and self-adhesive wall
with Peanuts fans who love to eat!
decals, Aquarius for posters, calendars,
Staying in Asia, this spring, Pepsi of-
postcards and playing cards, Changes
fered fans in Hong Kong the chance to
for T-shirts, sweatshirts, track jackets,
receive a Snoopy bottle cap topper or
baseball caps, keychains with electron-
plastic folder by purchasing a Pepsico
ic voice elements, pins, wristbands,
beverage (Pepsi, 7Up and Miranda) at
belt buckles, wallets, shot glasses, nov-
any Wellcome supermarket. On pack
elty candles and incense, Disguise for
premiums included PVC card holders,
costumes and dress-up accessories
magnet clips and badges.
and Hot Properties Merchandising for
Jetix Consumer Products (JCP)
heavy-duty magnets, memo clip and
will be showcasing action-comedy
memo pad magnets, buttons, patches, portunity to create a merchandise
property Monster Buster Club at this
stickers, keychains, air fresheners, bot- program for the reality series Hell’s
year’s show.
tle openers and beverage coasters. Kitchen, which already has established
The new property will be a key focus
Granada Ventures will be bringing brand equity in the marketplace. We
for JCP at New York this year. Mon-
new licensing and marketing initia- are also excited by the continued
ster Buster Club is a 3D action-com-
tives for brands Bella Sara, Number- growth of the BellaBella SaraSara andand Pocoyoo
edy series aimed at 5-11 year-olds.
jacks, Pocoyo and hit reality show, programs, and the enthusiasm from
JCP is managing the licensing rights
Hell’s Kitchen to this year’s Licensing the trade and consumers. This posi-
Show. Mel Beer, Head of Licensing, will tive momentum should continue to
be taking the UK team to New York guide both properties towards be-
where they will join Granada Ventures coming classic evergreen brands.”
USA, spearheaded by Paula Miller, VP, United Media will spotlight some of
Licensing. their most popular brands at Licens-
Mel Beer commented, “It’s going to ing Show, together with new prop-
be a special show this year, the last in erties such as Deadliest Catch, the
NY before moving to Las Vegas. We Emmy-nominated television series.
have an exciting line-up of brands and Peanuts, of course, plays a major
hope to be announcing our new inter- role at the show. Seizing on the
national licensing agents for Bella Sara recent success of the MetLife
in Benelux, Germany, Scandinavia and Snoopy in Fashion show in
South Africa – together with a host New York, Marks & Spencer
of secondary UK and US licensees. in the UK will debut a co-
We will also be unveiling a new ITV1 ordinated House of Snoopy
www.nickelodeon.tv
Saturday Night Family Entertainment collection for Autumn/Winter
74
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