TOTAL LICENSING
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appointed sub-agent for the It’s Happy worked with other major brands in- The first two properties, set for pres-
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Bunny program in Italy. cluding Tabasco and Manischewitz. entation to the licensing and mer-
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In addition, Caris GmbH has been IMC Licensing continues to expand chandising community at this year’s
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granted the right to make and mar- its dominance in the food and bever- show, are Almost Naked Animals and
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ket It’s Happy Bunny postcards and age sector through its work with new Best Ed, two new animated series
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greeting cards in Germany. This deal targeted to Kids 6-11. Product cat-
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was secured by CPLG Germany, ap- egories set for exploitation as part
pointed sub-agent for the It’s Happy of the initial phase of the licensing
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Bunny program in Germany, Austria and merchandising plan include, so-
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and Switzerland. cial expression, novelty toys, pub-
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Next Big Things Brand & Manage- lishing, apparel and video games.
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ment has been granted the right “We are thrilled to be partnering
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to produce Pimp Cups, key chains, with one of the industry’s top li-
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mobile phone charms/flashers, censing agencies and look forward
LICENSIN
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clocks, car seat covers, car floor to a long and profitable relationship
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mats, sunshades, air fresheners, as 9 Story, together with the talent-
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belts, combs, brushes, mirrors, hair ed and experienced team at The Li-
accessories, and plush toys for the censing Shop, transforms its quality
Australian market. This deal was programming into enduring brands
secured by Grahame Allan Company clients. It will continue to work with with worldwide appeal,” said Natalie
Pty Ltd., appointed sub-agent for the General Mills on the Wheaties brand, Osborne, Executive Vice-President.
It’s Happy Bunny program in Australia. and has a recent appointment by Plain Lazy has launched a range of
Falabella SACI has been granted the Chiquita Brands International to ex- extra large beanbags and a bed for the
right to manufacture and market It’s pand the Chiquita and Fresh Express relaxed consumer.
Happy Bunny sleepwear brands into adjacent food categories. Product launched at the 2008 NEC
in Chile. This deal was se- IMC also has a new client in Rocky Furniture Show and has so far proved
cured by P&L Global Net- Mountain Chocolate Factory. successful. The range can be seen on
work, appointed sub-agent This year the Santoro team will be the company’s revamped Plain Lazy
for the It’s Happy Bunny showcasing new collections for Tutti website.
program in Mexico and Cuti and Jeli.Deli. Brand Drop720 will Licensing Works has been named
Latin America. also be on display, following the reac- the exclusive licensing representative
In announcing the new tion to last year’s preview.
deals, Postal referenced the In addition, four new brands will be
fact that It’s Happy Bunny debuting in June: the Doolallys, quirky
was recently nominated for and dynamic 101 Ways, Squeeze the
two 2008 LIMA Interna- Juice and Atomic Babes, further in-
tional Licensing Excellence creasing the range of opportunities
Awards – for “Best Charac- available from Santoro.
ter Brand Program of the Year” Since last year’s show there have been
and “Overall Best Licensed Program a number significant developments for
of the Year” – by noting “We are not Santoro, with numerous new agents
only pleased by the great work that signed. For Tutti Cuti, Max Licens-
each of these trusted sub-agents is ing have been appointed in Turkey &
doing to attract such strong new li- Northern Cyprus, Merchantwise in
censees to our It’s Happy Bunny li- Australia & New Zealand and CPLG
censing program but proud that the for France. In addition, EM.TV &
industry has recognized the overall Wavery (Benelux) and Tycoon Enter-
excellence of the international licens- prises (Mexico) will be representing
ing work we are all doing together to Drop720, while Yooka (Israel) and Ty-
continue growing the brand around coon Enterprises were signed for Jeli.
the world.” Deli.
IMC Licensing has worked with Launching a new strategy to extend for Zorro Productions’ classic Zorro
key brand portfolios including brands the reach of its proprietary enter- property for the US and Canada. This
such as Altoids and Life Savers for tainment brands, Canada’s 9 Story classic brand includes all available li-
the Wm. Wrigley Jr. Company as Entertainment has named The Li- censing rights relative to merchandise,
well as Jell-O, Kool-Aid, Oscar May- censing Shop as exclusive world- promotions, interactive, advertising
er, A.1., Oreo and others for Kraft wide (excluding Germany) licensing and publishing.
Foods. In addition, IMC Licensing has and merchandising representative. Zorro Productions, Inc. (ZPI), the
www.nickelodeon.tv
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