TOTAL LICENSING
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O
Naturally Better as well as introduc-
P
ing new properties to an international
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market.
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Since its debut last year on the Copy-
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rights stand at Licensing International,
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the Peter Rabbit Naturally Better ini-
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tiative has gained momentum. Food
licensee, Peter Rabbit Organics has
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rebranded its range and introduced
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further new products at retail,
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With over 100 licensees, the Flower
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Fairies merchandise licensing pro-
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gram encompasses 500 product lines
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worldwide, including Frederick Warne
LICENSIN
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(Penguin Group).
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Publishing properties Horrible Histo-
I
ries and Horrible Science are both
published by Scholastic, who has ap-
pointed Copyrights to represent both
author Richard Scarry, who sold more licensing partnerships and opportuni-
brands for licensed merchandise.
than 150 million books worldwide and ties for his artwork. Thomas Kinkade
The Princess Poppy licensing program
continues to sell millions annually, Hur- products have averaged $400 million
was launched by Copyrights at Brand
ray For Huckle! currently airs on the annually at retail with more than 70 li-
Licensing Europe last October. Based
Kids’ CBC preschool programming censees partnered to create innovative
on the successful Princess Poppy
block and has been licensed to RTE and beautiful products. When licens-
books, written by Janey Louise Jones
(Ireland), Nickelodeon (Italy), France ing companies partner with an artist
and published by Random House, the
5 , ZDF (Germany), SVT (Swe- such as Thomas Kinkade, the products
merchandise is aimed at girls aged 4-7
den), YLE (Finland), RUV succeed because of the timeless quali-
years old.
(Iceland), DR (Denmark), ty of the images, growing international
Ladybird Books were originally pub-
NRK (Norway) and recognition of the artist, and relevance
lished in 1915. Now part of Penguin,
Radio-Canada. and connection with the consumer.
the Ladybird Archive of book illustra-
The Doodlebops Thomas Kinkade is well known for
tions has stretched to greetings cards
appear on Play- his light-infused, inspirational paint-
and giftware.
house Disney ings of idyllic cottages, city scenes, and
DIC Entertainment returns to Li-
UK, and debuted landscapes Thomas Kinkade has also
censing Show 2008 to present a line-
on GMTV this partnered with a number of organi-
up of new and known brands, includ-
year. Following the zations to commemorate important
ing Mommy & Me, Strawberry Short-
trio’s second back- milestones in their heritage. In 2005,
cake, Horseland, Cake, McDonald’s,
to-back North Thom celebrated the 50th Anniver-
Beginner’s Bible, Eloise and Inspector
American tour, sary of Disneyland, in 2006, he was
Gadget.
Cookie Jar Entertain- chosen to be the commemorative
In 2008, DIC will debut an expanded
ment and Lionsgate are pleased to an- artist for Graceland’s 50th Anniver-
line of Mommy & Me branded mer-
nounce Doodlebops Live in Concert. sary, and in 2007, he painted Walt Dis-
Merchandise includes toys created by ney World Resort’s Cinderella Castle,
iToys and a the second CD from Walt Biltmore House, Yankee Stadium and
Disney Records. Fenway Park. In 2008, he was selected
Caillou has recently sold to Brazil’s TV to create the Official Portrait of the
Cultura, Korea’s Tooniverse, France 5, 50th Running of the Daytona 500. All
and other European networks, Cail- created co-branded product opportu-
lou currently ranks number one on nities for Thomas Kinkade licensees.
SuperRTL’s Toggolino preschool block, Properties from The Copyrights
and has a host of licensees in Spain Group, including Paddington Bear,
and Portugal, featuring products such Beatrix Potter and Flower Fairies,
as stationary, apparel, toys and games, will make their debut on the Chorion
home textile, personal care, electron- stand this year.
ics and interactive. Copyrights, now a division of Chorion
In addition to being the most success- following last year’s acquisition, will
ful and collected living artist in history, this year focus on Paddington Bear’s
www.nickelodeon.tv Thomas Kinkade has long enjoyed 50
th
anniversary and Peter Rabbit
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