TOTAL LICENSING
There are around 35 licensees with a up to the series. aimed at children aged 7-11.
number of toy sector partners. These Start also represent Polly Pocket, the The series will be preceded later this
licensees have recently been joined number one mini doll brand in the year by the launch of the new inter-
by Smiffy’s who will be producing a UK. active website and will be supported
full range of Beano branded practi- Finally, Start are working with Bang with extensive marketing, advertising
cal jokes. Recently The Kaiser Chiefs on the Door to license their full de- and PR.
commissioned the Beano artists to sign range which includes household Chorion’s literary portfolio includes
produce artwork for their new single name characters such as Groovy the World of Eric Carle, and the The
and the band members will be fea- Chick, Fairy Girl and Football Crazy. Very Hungry Caterpillar, one of the
The Jasmine Factory combines the world’s best selling books. The Very
talent of photographer Linda Burgess Hungry Caterpillar, which has sold
and her daughter Jasmine Burgess. over 65 million copies since its first
Licensing deals in place include The publication, is celebrating its 40th an-
Art Group, Medici, Jarrold, Quadrille, niversary in 2009 and is set to have
Jumbo, Chromazone, and Stewo. They an important presence on Chorion’s
are seeking opportunities in art and stand.
crafts, furnishings and textiles, stati- The character license Squiffy will
onery, partworks, wall coverings, je- celebrate its official launch at this
wellery, tabletop and melamine. years show and will be displaying
Chorion presents its portfolio of examples of Squiffy designs and new
youth brands includ-
ing a sneak peak of
the new Mr. Men
tured in a Beano story.
Show, launching in
Start will also be presenting DC
early 2008, new ani-
Thomson’s classic Jackie Magazine.
mated Famous Five,
The magazine was a huge hit in the
as well as Noddy and
1970s and Start are now developing
The World of Eric
a licensing campaign around the title.
Carle.
Licensee Half Moon Bay has launched
The new Mr. Men
a range of stationery and gift items
Show is now airing
following up on the success of Carl-
on five in the UK and
ton’s Best of Jackie books.
Cartoon Network
Start also represent Hana’s Helpline,
in the US. Chorion’s
the stop-frame animation series
strategy for the glob-
which recently debuted on Five’s
al Mr. Men and Little
Milkshake. The series has also been
Miss brand is two-
fold; one side sees
the portfolio of clas-
sic licensing expand,
targeting teens and
licensed merchandise.
adults through the familiar Mr. Men
Squiffy is a character-led property
and Little Miss characters. The other
targeting men and women aged 18-
side sees the development of a new
35 and gift givers of any age. The
style guide, themed on the new TV
Squiffy family is made up of various
animation, to develop a licensing pro-
characters and will be licensed across
gramme aimed at young children. The
a wide range of products including
purpose of these two different pro-
novelty gifts, stationery, house and
grammes is to allow both new and
drink wares, clothing and footwear.
old fans to engage with the property.
Squiffy has already signed a deal with
Brand Licensing will see the unveiling
mobile content company Sharpcards,
of another new Chorion property,
which has licensed several designs
Famous Five - On the Case. This new
and animated them for a series of
recently chosen by Barnado’s to fea-
animated series, co-produced with
mobile phone downloads. Another
ture on collectable zip-pulls to be
Marathon and Disney, is set to launch
new licensee is Lanchester Wine
sold in Boots Unichem outlets. Licen-
on the Disney Channel from Spring
Cellars, which is currently present-
sees such as Golden Bear, Random
2008. The show features the children
ing a wide range of alcohol-based
House and 2 Entertain have signed
of the original Famous Five and is
Squiffy gift packs to retailers. Stupid
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