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NEWS
TOTAL LICENSING
PINEAPPLE DEBUT ORSUM ISLAND
SHEEPWORLD
Pineapple Squared Entertainment is launching its new property Or-
EXPANDS
sum Island’s website online and this will be the basis for its licensing
Sheepworld AG, the German com-
and toy strategy. Orsum Island is an adventure programme aimed at
pany that builds its ranges around
boys between 8 and 12 which will launch interactively on the web
black and white designs, manu-
and the series on television with the first 13 episodes completed for
factures and distributes high-end
summer 2008.
gift, back-to-school, plush prod-
According to Michele Fabian-Jones, Producer of Pineapple Squared,
ucts, greeting cards and gift books.
the property works on classic themes. “As As in in most most adventure e and and
Sheepworld products are available
epic stories, the basic plot is simple. It’s good versus bad.”
in Germany, Austria, Switzerland,
The action takes place on a mysterious island where two rival pow-
Benelux, Netherlands, Poland,
ers vie for control. Kodi is the central character who finds himself
Great Britain, Portugal, Sweden and
stranded on the Island. He can’t remember where he came from but he knows he
Norway and Sheepworld is cur-
must escape and leave.
rently launching its first card range
Michele Fabian Jones believes that Orsum Island is really what today’s young audi-
in France with 48 postcard designs
ences want to be watching and interacting with. “Young people have no control
published under license by Pictura
over their lives except on line and that’s where they can be in charge in scenarios
Cards. Sheepworld will soon be ap-
like Orsum Island “
pointing licensing partners for vari-
“The website creates brand awareness and encourages brand loyalty but we are
ous product categories in this terri-
basically taking a studio approach when it comes to broadcast partners,” says Fabi-
tory. To date, Sheepworld has over
an Jones. “This will be a strategic decision based on the right match. We are treating
twenty licensees in categories rang-
Orsum Island like a classic FMCG brand and we have done our research first of all
ing from bedding to bicycles. Licen-
to find our audience and then adjusted the property to suit that audience.”
sees include Ravensburger, Herding,
Bulldog Licensing is handling the rights for Orsum Island. Commenting, managing
Heye, teNeues, Panini, Bertelsmann,
director Rob Corney said, “Orsum Island is just a terrific concept,” said Corney.
Quelle, Weltbild, Heye, FantasTick,
“Pineapple have such an innovative approach to dealing with a changing market
BIC, Reinders Posters, Arvato, Pas-
and all of their solutions are completely practical when you look at market condi-
sion Cards, Danilo and GB Posters.
tions.”
24
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