NEWS
TOTAL LICENSING
SANTORO SIGNS NEW LICENSEES
LICENSING
WORLDWIDE
FORuM ITALY
Santoro’s global brand presence continues to flourish, with the signing of new
DEBuTS
licensees in the UK, Europe and worldwide extending into new product catego-
The 1st edition of the Italian Li-
ries.
censing Forum organized by Ka-
In the UK, the popularity of Tutti Cuti is evident, with recently signed licensees in
zachok will be held on Novem-
the lunchware and children’s apparel categories developing new collections to be
ber, 20 in Milan following the
launched in several major UK retailers. UK department store Boots will be launch-
success of Kazachok’s French
ing an exclusive collection of cosmetics, gift items and Santoro stationery into
Licensing Forum which has
stores in Autumn/Winter 2007, incorporating Tutti Cuti characters Party Bunny
become an event that attracts
and Puppy Love. A prominent new German children’s apparel licensee will be pro-
over 500 participants. The event
ducing a range of Tutti Cuti clothing, accessories and swimwear
is a combination of seminars
for retail launch in Germany, Switzerland and Austria in
and trade fair and is designed
Winter 2007.
for retail buyers, licensees, man-
The Jeli.deli brand is also generating increased
ufacturers, brand owners, right-
awareness, with licensee Wesco selling a
holders and licensing agents.
range of pet accessories through Tesco,
The event also features a Prop-
Woolworths, Express Gifts and Littlewoods.
erty Corner with different
Boots will be including this year’s highly popu-
booths enabling buyers to meet
lar range of Jeli.deli Cheeky Adventurer statio-
directly with future partners.
nery in their Autumn/Winter 2007 gift range. In
The conference session gives
an added boost to the brand’s reputation, Santoro’s
participants the opportunity
Jeli.deli Tinamis and Inflatable Cards were Highly Com-
to understand market trends
mended by the UK Gift of the Year 2007 awards.
and to analyze the different
Santoro’s newest brand Drop 720 was well received at Li-
strategies to develop a success-
censing Show. UK toy licensee MV is producing a range of Drop 720
ful licensing program. Key top-
extreme sports products for launch in 2008 and the Boots Autumn/
ics within the conference will
Winter 2007 gift range will incorporate stationery items featuring the
include promotions, licensing
brand.
from a retail perspective, legal
Internationally, further brand extension has been brought about through
issues and licensing from a li-
the signing of new Tutti Cuti and Jeli.deli licensees in Greece, Spain, Israel and
censee’s perspective.
Benelux. Collections of women and children’s apparel, bags and stationery will be
The cost of attending is €390
hitting the shelves in a range of outlets from this Autumn.
(€290 for registrations received
The launch of a Tutti Cuti sticker album in Brazil has also been successful. This is
before October 15). For fur-
a new category for Santoro and product will be distributed through kiosks and
ther information, visit www.
newsstands. There are set to be further developments in the Latin American mar-
kazachok.com or contact Paolo
ket with a new collection of bags, stationery and accessories for the Tutti Cuti and
Lucci at +39 02 34938355.
Jeli.deli brands.
TARGET GOES TO ThE MOvIES WITh ThE NuTCRACkER
Target Entertainment has announced the signing of a major new deal to represent the international licensing rights
(excluding Japan) for the forthcoming movie The Nutcracker. Target Entertainment will launch the UK and European
programme at Brand Licensing.
The licensing roll out will begin with the film’s general release in Winter 08 and Target Entertainment is now work-
ing to secure licensees for the movie.
Based on on the the classic classic Nutcracker er story, the the film film went ent into into production oduction in in Budapest pest in in July y and and will will combine combine live e action action
and the latest in CGI and visual effects.
The Nutcracker movie will include a host of new songs written by Sir Tim Rice and an all star cast featuring
John Turturro (Transformers, Slipstream, The Good Shepherd) as the wicked Rat King, Nathan Lane (The
Producers) as Uncle Albert and nine year-old Elle Fanning - already a veteran of several films, including
Babel, The Nines, Day 73 with Sarah and Reservation Road - as Mary.
Target Entertainment’s Director of International Licensing Helen Howells, comments: “This deal marks
a major step in the growth of Target Entertainment’s licensing division and we are over the moon to
have secured the licensing rights to this spectacular new movie. The Nutcracker’s storyline and vibrant
characters provide a multitude of licensing opportunities and we can’t wait to get started.”
From the imagination of Mary’s world for girls, the dark adventure of the Rat Kingdom for boys and a design
led gift line for adults,Target believe The Nutcracker will have the broadest possible appeal.
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