Fall 2007
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It’s amazing how quickly Sum- campaign to improve product as always, covers a broad Grüße
Publisher/Editor
mer becomes a distant mem- safety would focus on creat- range of topics including
Francesca Ash
ory! Licensing Show seems ing a chain of supervision Asian sports licensing, Japa-
francesca@totallicensing.com
a very long time ago now, across the entire production nese and German updates
although in reality it’s only process. and the latest instalment of
Sales/Marketing Director
•
•
three months. Easier said than done, though! our celebration of Padding-
Jerry Wooldridge
Aside from movie releases In China, around three mil- ton Bear’s 50
th
birthday. Gr
jerry@totallicensing.com
designed to capture the at- lion workers are employed Staying with anniversaries
tention of children during in the toy industry and there for a moment, and this issue
oet
Deputy Editor
their school holidays, the are hundreds of thousands of covers two major milestones
Caroline Green
Saluti
•
Summer months are gener- small, often family-run manu- that could not be more dif-
caroline@totallicensing.com
•
ally quieter than most others. facturers. In order to further ferent.
They are a time to plan, to safeguard products coming Wavery Productions in the
Subscriptions
ns
prepare for the onslaught of out of China, the country’s Netherlands was founded
Tracy Porter
o
the Fall/Winter season and a certification body alsoplans by Cyril Speijer 40 years
tracy@totallicensing.com
ti
time to take stock. to strengthen controls over ago during the ‘swinging six-
This Summer, though, was export permits for toys. ties’. The story of his success
•
Digital Subscriptions
a
slightly different. From a toy Of course, this November makes fascinating reading and
subscriptions@totallicensing.com
perspective, the product re- will see a new Licensing Pa- shows how the industry has
www.totallicensing.com/reg.htm
ut
calls suffered primarily by villion added to the Shanghai changed and progressed over
Mattel seemed to be hap- Toy Expo. the years.
Contributing Writers
Sal
pening on an almost weekly The toy show attracts around Sadly, the other milestone is
Laura Ashley-Timms
•
basis. 50,000 buyers and LIMA are the demise of Gaffney Inter-
Morten Geschwendtner
In August alone more than 18 sponsoring the new licensing national, in a year when they
George Medina
million Chinese-made prod- event which, in addition to should have been celebrating
Charles Riotto
ucts were recalled by the exhibits, also includes edu- their 30
th
anniversary.
toy giant largely because of cational and trade-matching Fred Gaffney is known by
hazards from small parts and seminars. most people in this business
•
fears over lead paint. Staying in Asia, although at and was very much a pioneer
Saudaçoes
TOTAL LICENSING LTD
But whilst almost all blame the other end of the scale in for the industry in Australia.
4 Wadhurst Business Park
for the problems lie at the terms of developed licensing Trade shows simply won’t be
Faircrouch Lane, Wadhurst
feet of the Chinese manu- markets, Tokyo once again the same without him!
East Sussex TN5 6PT
facturers, the Chinese Gov- plays host to Licensing Asia. Of course, you will find cop-
England
ernment have hit back saying The show has grown this ies of Total Licensing at the
Tel: +44 (0) 1892 782220
that designers and importers year, following the success many shows this Fall – from
Fax: +44 (0) 1892 782226
should also take responsibil- of last year’s event which at- Munich to Tokyo to Cannes
www.totallicensing.com
•
ity for product safety. tracted nearly 10,000 visitors to Milan.
•
Li Changjiang, head of Chi- over the three day event pe- If you happen to be attending
na’s General Administration riod. Brand Licensing Europe, we
Hålsning
for Quality Supervision told Closer to home and MI- do hope you will stop by our
© 2007 Total Licensing Ltd
Saludos
a news conference that he PCOM and the Frankfurt booth (548) to say hello and
Total Licensing is published
recognised defects in prod- Book Fair figure heavily on let us know what you would
four times each year. • uct design that could lead to schedules and, of course, pri- like to see covered in upcom-
Subscription rates for the products being dangerous. or to that many of us will be ing issues.
printed issue per year are
He blamed variable national at Brand Licensing Europe in We’ll also have some exciting
ar
US $60 • UK £35 • €50.
standards, misleading facts London on 2 and 3 October. news to share with you!
and a lack of communication Additionally, Licensing Market
•
All illustrations are reproduced by
for some of the safety scares will be held in Munich in Oc-
Francesca Ash
permission of their owners.
that have frightened foreign tober and Licensing Forum
Publisher/Editor
Printed in England
consumers. However, he did Italy in November. Jerry Wooldridge
Greetings
stress that the latest Chinese This issue of Total Licensing, Director
Subscribe now at
www.totallicensing.com/reg.htm
8
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