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TOTAL LICENSING
Bags holds the license to use the high street. a successful ad campaign for 7UP and
character on a large range of cel- A Bad Alice scooter based on the branded one of the top selling active-
ebratory bottle gift bags and Squiffy latest look and produced by Sikombi wear lines in South America.
made its first appearance on the high through their representatives at Te- Thomas Kinkade Company
street earlier this year when super- lescreen B.V. will be on show on the will be showcasing the work of the
market chain Morrison’s listed an Hip stand. world’s best-selling living artist as
exclusive Squiffy Father’s Day bag. Little Bugs, a property aimed at in- he continues to build strong relati-
Artist and designer Marie Difolco fants and children, is currently on
created Squiffy after she suffered an over fifteen exclusive product lines in
accident and had to return to her na- Sainsbury’s in the UK.
tive North East to convalesce. With LMI will be launching the official TV
plenty of time on her hands she put Mascots of The Premier League – The
her art ‘A’ level to good use and be- Likeaballs, which is is achieving strong
gan doodling. Marie said, “I started to ratings on CBBC and BBC. A DVD
think of all the reasons that people deal for release pre Christmas 2007
might celebrate and for each reason will be announced at the show.
I created a design. What evolved was Tom Hart Dyke, creator of The
a family of characters who like to World Garden featuring over 7,000
party! From here, Squiffy was born.” plants from around the world and
Exhibiting for the first time at Brand showcased in his BBC programmes,
Licensing in the Art and Design sec- will be making a special appearance
tion is Christie’s Images, the pic- at the show.
ture library for the famous auction Pampered Girls is one of the most
house. successful lifestyle licensing
Images of art treasures from over 30 programmes,
years of sales can now be licensed not only
to create all kinds of pro- in the US onships with licensees and partners
ducts from textiles to ce- but in Ja- around the world. These affiliations
ramics. On display at have included Graceland and Disney-
the stand will be art land and this Christmas, the first ever
from all countries Thomas Kinkade wide-release movie.
and cultures from Beyond the art-publishing business,
ancient mosaics Kinkade’s licensed products generate
to 20th century in excess of $300 million annually at
masterpieces and from retail with more than 70 licensees
Asian silk paintings to film partnered.
posters. The diverse portfolio of properties
Hip Designs will be focussing on represented by the Copyrights
three of their properties. The popu- Group will be on display at the show,
larity of Animal Soup and Bad Alice
pan and South East Asia. LMI will be
including a portfolio of classic cha-
has been reassuring over the last few
launching this property at the show.
racters, fine art and lifestyle brands
months with substantial international
Underground Ernie enjoys a strong
including Peter Rabbit, Paddington
interest from both licensees and re-
licensing programme with lead toy
tailers alike. Due to this ongoing in-
licensee Halsall developing distribu-
terest, Hip has decided to develop a
tion through key retailers.
new style guide for both properties,
The British Motor Heritage marques
with the latest, Animal Soup being
which include original Mini, MG, Au-
launched at the show.
stin-Healey together with London
Animal Soup made its way into Tesco
Taxi’s new taxi which will be out for
stores this Summer. These characters
2012 enjoy over 100 licensees in a
feature on a range of stationery (Por-
fast expanding programme.
tico Designs), tissue items (Consuma/
LMI has been appointed as UK Li-
Staples Disposables Ltd) and a cool
censing Agent for Fido Dido. From
bag and drinks bottle (Zak Designs).
New York underground art market
The Bad Alice style guide is now
phenomenon to international licen-
translating to the marketplace and a
sing icon, Fido Dido has maintained
range from Claire’s, this Summer has
his cool through 22 years of success.
seen Bad Alice established in the UK
During that time he has spearheaded
97
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