TOTAL LICENSING
a wide variety of product categories series is also in development. Rocket Also on show will be Scarlett & Crim-
such as home-wares, apparel, acces- has acquired global merchandising son, a pair of goth girls who dare to
sories, gifts, food and drink. rights and will be unveiling its plans be different. Scarlett & Crimson has
This year, EM.Entertainment will at the show already attracted a lot of attention
be presenting the brand Tutti Cuti. Also on show will be Franny’s Feet, from potential licensees. The prop-
As licensor, London-based San- a pre-school program from Chan- erty has recently been signed for a
toro Graphics Ltd. has appointed nel Five’s Milkshake block, which has major international publishing deal
EM.Entertainment as the exclusive already been seen by more than a
licensing agent to market the prop- million children and has a broadcast
erty within the German-speaking commitment on the channel into the
and Benelux countries. The Tutti Cuti future.
characters are aimed to appeal to Key to Rocket’s strategy is also Ske-
female tweens and teens while the lanimals, five cute animals who have
Tutti Cuti mini brand is popular with met an untimely demise due to their
preschool girls. own recklessness and general ill-ad-
Also new in their portfolio is Nin- vised behaviour. Skelanimals has been
tendo. EM.Entertainment markets a success in the US specialty market
the licensing properties of Nintendo for Art Impressions and will launch in
as exclusive licensing agency in Ger- boutiques across Australia, New Zea-
many, Austria and Switzerland. The land and South Africa in August.
Nintendo cata- Crush Licensing
logue encompass- has announced the
es popular brands signing of Next Re-
such as Mario, tail for a range of
Zelda, Donkey boys’ apparel and
Kong, Nintendogs accessories featur-
with Simon and Schuster and Danilo
and Animal Cross- ing the licenses
is producing a range of cards, calen-
ing among others. Sidewalk Dorks,
dars and diaries.
Besides Nintendo Bionyc Industries
Coolabi will also be exhibiting il-
and Tutti Cuti and Canvas Nation
oveegg, a web-based Flash animation
their classic TV including hoodies, t-
property, featuring over 200 charac-
properties like shirts, wallets, belts,
ters. The Korean-owned property
Maya the Bee, backpacks and lunch
changed hands in 2006 and has been
Tabaluga, Heidi or boxes. First prod-
revitalised with a major investment
Pippi Longstock- ucts hit shelves in
of capital and ideas.
ing continue to be July and will roll-out
The Natural History Museum is
of significant importance from a mer- through 2008. Also signed up with
one of London’s main visitor attrac-
chandising perspective due to their Crush Licensing are BHS and Fashion
tions, currently enjoyed by over 3 mil-
international popularity. UK for apparel, I-D Wall for canvases,
lion visitors each year and around 14
Rocket Licensing, the new inde- Buongiorno! For mobile content and
pendent licensing and brand devel- Robert Harrop for Willo the Wisp
opment company, makes its debut at collector figurines.
Brand Licensing with a line-up includ- Fresh Flavas is a company working
ing the publishing phenomenon The on graphics aimed at the youth/teen-
Dangerous Book for Boys. This best- age market, so far they have been
seller by Conn and Hal Iggulden has successfully licensed onto t-shirts
been an international success. With and partners in other areas are be-
more than 750,000 copies sold in ing sought.
the UK alone it has been in the best- From its slate of properties on show,
seller charts for more than a year. Coolabi will begin to unveil its plans
The pocket version has also topped for Purple Ronnie after acquiring
the charts. In the US, it has topped all rights to the multi-million pound
the New York Times best seller list brand earlier this year. Purple Ronnie
and USA Today called it “the most has been responsible for the sale of
popular British import since Harry over 60 million greetings cards and
Potter’s debut”. There has recently 2 million books, largely in the UK,
been a bidding war between major making it one of the most successful
studios for the film rights and a TV design properties ever.
101
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