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‘Refreshing’ and ‘fun’ were the buzzwords surrounding the
official launch of the Corky Mansfield apparel collection at
MAGIC in August. The array of children’s, tween, and junior
tees, tanks, and hoodies from licensee Jem Sportswear was
a visual feast of vibrant colors and textures, showcasing
creator Jason Tharp’s witty and quirky designs.
With five art collections to choose from and over 100
items to develop, the artist, his partners at Art Impressions,
Following the show, Art Impressions has opened discussions
and Jem designers worked at warp speed to pull together
with leading sleepwear and accessory companies about
‘the best of the best’ for this important debut. The results
expanding the Corky Mansfield brands into sleepwear/
were nothing short of spectacular, garnering praise from a
loungewear, intimates, bags, fashion accessories and room
wide spectrum of buyers, from specialty retail boutiques to
décor. Other target categories include cosmetics, gifts and
upscale department stores.
novelties, back-to-school and stationery products, toys and
plush.
Buyers marveled at the soft hand of the fabrics and the high-
end look of the line, which made liberal use of sublimation
Designs and concepts for the newest brand from the
printing, burnouts, and creative embellishments, like
Corky Mansfield studio, supadupa, were also
a string of colorful beads circling a tank-top
previewed at MAGIC. Supadupa’s four
strap. The collection drew heavily from
playful monkeys frolic against a backdrop of
the artist’s Be Corky! brand, with its
fun and uplifting scenes: lounging on an
retro graphics and alternately sassy
idyllic tropical beach, steering a banana
or serious sentiments, and Daily
canoe past mountain peaks made of
Dose, a cast of cheerful and cheeky
ice cream and lollipops, or dancing
fruits. Particularly popular, across
under rain clouds that shower them
the range, were “Bad Chick,” a
with colored hearts. As the artist
soft yellow tee picturing a tattooed
explains, supadupa is “the antidote to
baby chick with a beak piercing, and
dull, drab, and boring” and is meant to
“Juicin’,” which depicts a headband-
evoke those special moments that make
sporting orange pumping iron.
certain days “perfect, worthwhile…and
just supadupa!” As with the studio’s
Among major retailers, Macys
other collections, supadupa features
Northwest will be first to showcase the
coordinated merchandise assortments for
line, bringing in juniors’ hoodies and long-sleeved tees
a turnkey licensing program.
for an anticipated November delivery and placing spring
buys for short sleeved shirts and tanks. Other Macys
divisions have expressed strong interest in both girls’
and junior collections, and orders are streaming in from
For information contact Art Impressions, Inc.
specialty shops. Retailers’ positive reactions to the line,
cindy@artimpressionsinc.com
comments Stuart Luner of Jem Sportswear, stem from its
(818) 591 0105
unique designs and uplifting feel. “The art and characters
just make you smile, and it’s so different from what is out
there now.”
The Corky Mansfield line will be featured next at the
October markets in Los Angeles and New York.
The impactful presentation at MAGIC not only impressed
retailers, but also several studios interested in animating the
Corky characters, and not least, the MAGIC organization
itself, which nominated the Corky booth as first runner-up
for a “Best Booth” award.
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