NEWS
TOTAL LICENSING
OLIVE OYL: NON-TRADITIONAL BEAUTY, STRONG FASHION
BRAND
Olive Oyl represents the quintessential femme wear, while in Turkey, Ozlem Mert markets
fatale – in her own eyes, she’s gorgeous. To apparel and bags. Recently, a range of fashion
the rest of the world, she’s fun and fearless, T-shirts has been launched by Bossini in the
and she’s all about fashion. Middle East and Asia. In China, Shanghai Wan-
Italian fashion house Moschino has long recog- doumaio Garment is the Olive Oyl licensee
nized Olive’s appeal, showcasing her in fragrance for fashion apparel while Guang-Jia creates
products and a line of silk and wool scarves. a fun range of bags and accessories and a
With new style guide art, new licensees and new new Olive Oyl pachinko game was recently
consumer campaigns, King Features has begun to released in Japan by Sammy/Ginza togeth-
broaden Olive’s profile as a breakout fashion life- er with an adapted mobile phone
style brand in other territories. game. In Brazil, fashion tops from
In the UK, Olive is featured on lingerie from Somer- Angela are in many trendy shops.
bond and an extensive range of nightwear and socks Apart from product licensing, Ol-
from J. Fox Sox and in Italy, Aldiladelmare has created a ive Oyl has global brand recognition,
range of jewelry and decorative accessories. Spanish fash- appearing in ad campaigns for B.F. Goodrich tyres,
ion retail powerhouse Oysho has featured Olive Oyl un- Acqua Lilia botted water and Amore mustard.
derwear, nightwear and accessories in its stores worldwide Most recently, Olive’s iconic status was recog-
and Montichelvo from Spain is developing a range of bags nized by Campbell’s, which featured her in a TV
and stationery for launch in 2008. commercial and print campaign for its Prego
In Israel, Tanga has created a line of Olive lounge- sauce brand.
DIC ENTERTAINMENT OFFERS TWO BRAND NEW
ANIMATED SERIES AT MIPCOM 2007
DIC Entertainment returns to Mipcom this year with a new slate of children’s programming, featuring two original
animated adventure series, Dino Squad, created by DIC, and Sushi Pack, a co-production between DIC and American
Greetings Properties (AGP).
DIC will offer international buyers 26 half-hours (or 52 x11 minute episodes) each of Sushi Pack and Dino Squad,
which are being co-produced by American Greetings Properties and DIC with DIC
handling international distribution and licensing and American Greetings Properties
handling all US and Canadian sales. Both series, which target kids 6 – 11 years old, are
currently in production and will debut this Autumn in the US on the new children’s
branded programming block, KEWLopolis on CBS. Additionally, Dino Squad and Sushi
Pack will be part of the official site,
www.KEWLopolis.com, which is being created for
the launch of the block and will tie into all of the programming airing on the Saturday
morning television block. The online community serves as a destination for kids aged
6 – 12 years old with a portal to individual series websites. Additionally, the entertain-
ment site features programming information, games, polls, news and more.
“DIC is proud to offer these unique new program options to the international broad-
casters at Mipcom,” comments Nancy Fowler, Head of Global Sales, DIC. “Dino Squad
is fresh dinosaur concept that features transformation, action, adventure and fun, as
well as hopefully delivering an environmental message with an over-arching storyline
dealing with global warming.” She adds, “’We are thrilled to partner with American
Greetings to produce Sushi Pack, which is truly a never-before-seen concept with
unique characters and innovative storylines that will resonate with boys and girls
around the world.”
Dino Squad features five teens who suddenly gain the power to transform into dino-
saurs. Their science teacher, the mysterious Ms Moynihan, guides them as they learn to
work together and use their unique abilities to protect Earth from an anthropomor-
phic Velociraptor who is creating mutant-saurs and accelerating global warming in his
quest to bring back the Age of the Dinosaurs.
Sushi Pack follows five crime-fighting pieces of sushi that protect Wharf City from over-the-top diabolical villains.
The humorous, action-packed TV treatment for Sushi Pack was written by Tom Ruegger and Nicholas Hollander, the
Emmy-winning writers/producers behind such animated hits as Animaniacs, Tiny Toon Adventures and Pinky and the
Brain.
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