TOTAL LICENSING
licensing programs on behalf of cor- Karen Duncan and Samantha String- Jellyhead have built a portfolio of in-
porate, art, personality and fashion- le, the brand started from a Camden store giant promotional plush for va-
based brands. This year they will be market stall and now has 60 licensees rious retailers and licensors, and are
previewing their latest properties, covering Europe, Australasia and the continuing to build on this aspect of
Lola Love, offering Far East and a wide product range their business.
guidance on lifestyle including confectionery, clothing, cos- The launch of their Event Manage-
issues, from Har- metics, soft toys, bedding amongst ment Department will offer clients
perCollins and Ruby others. Winner of Brand of the Year
Gloom from Mighty at Brand Licensing 2000, this year
Fine. sees a new style guide, their first con-
JELC will also be sumer website and new ranges from
showcasing their licensees such as Hallmark, MV Sport
other clients inclu- & Leisure; Top Banana; Flair; Zap, Mr
ding the successful Lucky Bags, Wesco and McLaggan
teen/tween girl brand Smith Mugs.
Withit who this year Bang on the Door has appointed a
will be focussing on new licensing agent in Korea and
the Glamour Puss there are plans to announce several
and Cheeky Monkey more in other territories soon.
ranges. Little Withit Pauline Alice Designs is exhibiting
is a range that has been developed for the first time this year.
for the infant/toddler age range, and A successful greetings card designer
Phizzogs created for a more adult and publisher of three years, Pauline
audience. Male clothing brand Plain Alice Designs will now be available
Lazy, targeted at those who appreci- for licensing. New designs and im-
ate a relaxed attitude to life is also agery will launch at the show and
enjoying success. Also, new humour accompany her bestseller collection
concepts He, She and Me, tween/ – the trademark designs of dogs, cats
teen girl brand Bad Cat and fashion and other creatures. the opportunity to have Jellyhead
brand French Kitty will all be exhibi- Fulanitos is the brand and also the maintain and store their costumes
ted. Art-based property M.I. Hummel name of the sixteen smiley and co- plus organise character appearances
- one of the first licensed properties, lourful characters with their own from staff and chaperones to delivery,
personality and style. Fulanitos is an storage and cleaning in the UK and
international brand born in Mexico, abroad.
with presence in Mexico, Europe and Clare Davis (HFL Designs) will be
the US, and still growing. exhibiting her latest range including
Malenda Trick will be showcasing Baa Baa Wellies characters based on
her newest series of paintings called farmyard animals with brightly colou-
‘Masterworks’ which includes notable red wellies, currently proving succes-
European landscapes several of which sful on 2D and 3D product ranges.
have been published as art prints, tap- Clare Davis is a designer best-known
estries, jigsaw puzzles, etc. In addition, for her Glitter Glassware in hand-
Malenda will be exhibiting her collec- bags.
tion of new wine images which have Wiley’s best-selling brands include
been used on hundreds of licensed For Dummies, Frommer’s and Cliff-
products for many years. sNotes. With more than 150 million
Jellyhead 3D have been appointed books in print, on over 1,100 topics,
by Tiger Aspect Productions to pro- For Dummies is a well respected re-
duce a Mr Bean character costume ference series. Its licensed product
based on the animated character. line includes DVDs, software, con-
LeapFrog Toys and the colour chan-
The company has been creating pro- sumer electronics, cooking, cleaning,
ging technology GroovyUV where
motional costumes since 1998, and and automotive products, craft and
the latest fashion accessories line will
the licensing agreement for Mr Bean hobby kits, games etc.
be revealed will also all be showcased
with Tiger Aspect marks the first time Recently, a number of licensees
at the JELC stand.
that the company has moved into the have been signed for the For Dum-
Bang on the Door is a design brand
character licensing arena. They are mies brand; SMB Auto to produce
with over 600 characters including
looking to take on other licenses in automotive cleaners, and coolants,
Groovy Chick and Football Crazy.
the coming months. ATECH Scientific Measures to pro-
Founded in 1986 by two designers,
86
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164