TOTAL LICENSING
In addition, they continuously market their properties by
sending out newsletters to companies that they have met
at overseas events, and, of course, keeping in contact via
email.
As a result of these efforts, they have received a large num-
ber of enquiries from overseas suppliers and are currently
undergoing a review process in order to select overseas
partners to further build their business this year.
�ediacorp operates its HYAN'�TO�Y character business
as s part t of of a a listed listed company y that that also also publishes publishes maga�ines ines
in Korea such as Flim2.0 and �ports2.0. The company is a
This has proved popular amongst children as the attrac-
leading business in Korea speciali�ing in all forms of media,
tive images are also recogni�ed as characters that will bring
and has business covering many areas within the sector in-
them luck.
cluding film production and distribution, drama production,
sports maga�ine publishing and �LB. In addition, the com-
With key HYAN’�TO�Y characters such as HYAN, PPU,
pany has an exclusive deal to show sports content, includ-
COO and TITY universally loved by young children and
ing European football in Korea, as well as an exclusive deal
teenagers for their friendly, warm, and nature-friendly con-
for the provision of Yahoo Korea content, a music service,
cept. . HYAN'�TO�Y isis setset toto expandexpand itsits businessbusiness aroundound
an online music record store, the publishing of books and
the world.
so on.
A number of the HYAN’�TO�Y charactercharacter productsproducts hahave
been developeded andand broughtought toto thethe marketplaceetplace usingusing thethe
power of �ediacorp’s various mass media outlets.
The character licensing division of �ediacorp is a team
with a strong background in publishing, production and
distribution. The division is currently developing further
content that incorporates the concept of HYAN'�TO�Y.
�ediacorp also plan to add various images, images, content content and and
services by upgrading the HYAN’�TO�Y website. The sec-
ond styleguide is currently being completed and fairy tales,
comic books and series of 3D animation are being pro-
duced. As a result, the company is confident that 2007 will
be the year of HYAN’�TO�Y.
AN INTRODUCTION TO ����AN’�AN’�TOR�
The friendly, gentle characters from HYAN’�TO�Y live in a
world where they explore the mysteries of nature and, at
the same time, learn how to communicate with the natural
world around them.
HYAN’�TO�Y introduces simple but exciting concepts that
children can enjoy. For example, when introducing food
topics, the characters present healthy snacks that mothers
and children can prepare together using natural materials
such as fruit and plants that they can find easilyy inin thethe worldorld
around them.
For further information, contact
MEDIACORP.INC., 135-502 Mediacorp B/D
Over and above this, 2007, of course, is the Year of the Pig
997-10 Daechi-dong, Gangnam-gu, �eoul, Korea
and images of various concepts using PPU, a character from
Tel:82-2-2107-5326 Fax:82-2-2107-5309
HYAN’�TO�Y, are being manufactured as a result.
Mail:
ginster@media2.com
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